Brand Tone

Promotional and Value-Oriented

Brand Values

• •Affordability
• •Variety
• •Accessibility

Best Practices

• •Resolve Technical Red Flags Immediately: Before any copywriting efforts, fix the 'Expired License' and 'Blocked Theme' errors. No amount of good copy can overcome a website that screams 'untrustworthy.'
• •Create a Brand Voice Guide: Define the brand's personality. Is it fun and quirky? Straightforward and helpful? Document keywords to use (e.g., 'smart,' 'deal,' 'discover,' 'save') and avoid (e.g., 'cheap,' 'cut-rate'). This ensures everyone writing for the brand sounds consistent.
• •Focus on Benefits, Not Just Price: While 'bargain' is in the name, the copy should emphasize the value and benefit the customer receives. Instead of 'Low-cost backpack,' write 'Your durable and stylish partner for every journey, at a price that makes sense.'
• •Professionalize All Channels: Convert the Facebook profile to a proper Business Page. Create higher-quality, engaging content for Instagram and YouTube that shows products in use rather than just posting generic clips. A consistent, professional look across all platforms builds trust.
• •Incorporate Social Proof: Once the store is functional and generating sales, actively encourage and showcase customer reviews. Create posts like 'See what our customers are saying!' and feature user-generated photos. Positive social proof is the most powerful way to validate a bargain-focused brand.

Social Perception

Practically non-existent, and for those who encounter it, highly likely to be negative and untrustworthy due to technical errors and lack of professional presence.

Copy Examples

• •Upgrade your lifestyle without breaking the bank. Discover daily deals on tech, home, and more at Pechinchas Daweb. Your next great find is just a click away!
• •Why pay more for the latest tech? This multi-function smart hub organizes your digital life for a fraction of the price. Enjoy interest-free installments and modernize your home today. Shop smart, live better.
• •🔥 24-Hour Flash Sale! Up to 50% Off Our Bestsellers.
• •Bargain hunting is an art, and we're the gallery. 🎨 Find amazing products at prices you won't believe. Link in bio to see what's new this week! #Pechinchas #OnlineDeals #SmartShopping
• •Pechinchar é bom! (Bargaining is good!) Get 5% off your first order with code BEMVINDO5. Quality products, unbeatable prices.