Brand Tone

Aspirational yet Relatable, Innovative and Tech-Forward, Customer-Centric and Trustworthy, Friendly and Approachable

Brand Values

• •Innovation
• •Design and Style
• •Affordability/Value for Money
• •Customer Experience
• •Reliability and Quality

Best Practices

• •Know Your "You": Always write with the target audience in mind – young, aspirational, tech-savvy individuals who value style and functionality. Use language that resonates with them (e.g., "hustle," "squad," "level up").
• •Highlight Innovation with Benefits, Not Just Specs: Instead of just listing features, explain how they enhance the user's life and style. For example, "seamless BT calling to stay connected effortlessly" rather than just "BT calling."
• •Emphasize "Stylish Tech": Consistently bridge the gap between technology and lifestyle. Use descriptive words that evoke both functionality ("high-grade sensors," "long battery life") and aesthetic appeal ("stunning display," "sleek design," "trendy").
• •Be Confident and Positive, Yet Approachable: The tone should be enthusiastic about the products and their capabilities, reflecting the "Pebble Promise" of enabling users to "live your best life." Avoid overly technical jargon where simpler, more relatable terms can be used.
• •Incorporate Brand Mantras/Hashtags: Consistently use key phrases like "build experiences crafted around 'you'," "Get On With It," and hashtags like #PebbleSquad to reinforce brand identity and community.

Social Perception

Positive for Design and Features, Value-Oriented Brand, Growing Indian Brand, Mixed on Product Longevity/Specific Issues, Improving Trust

Copy Examples

• •Headline (Smartwatch): Level Up Your Hustle. Pebble [Product Name] - Style That Keeps Up, Tech That Powers Through. Body: Don't just track your day, own it. With a stunning AMOLED display, seamless BT calling, and a battery that just won’t quit, the new Pebble [Product Name] is more than a smartwatch – it’s your everyday edge. Crafted for your life, designed for your style. #PebbleSquad #GetOnWithIt
• •Headline (Earbuds): Your Sound. Your Sanctuary. Pebble [Product Name] Earbuds. Body: Dive into immersive audio that moves with you. Whether it's your workout anthem or your wind-down playlist, Pebble [Product Name] delivers crystal-clear highs and deep bass. Feather-light design for all-day comfort, because your soundtrack never stops. #PebbleAudio #SoundRevolution
• •Headline (Power Bank): Stay Charged. Stay Unstoppable. The Pocket-Sized Power of Pebble [Product Name]. Body: Low battery anxiety? Not on our watch. The Pebble [Product Name] power bank is your sleek, reliable lifeline to keep all your gadgets juiced up on the go. Compact design, mighty power. Adventure on, we've got you. #PebblePower #AlwaysOn
• •Headline (General Brand): Innovation You Wear. Style You Live. That’s the Pebble Promise. Body: We believe tech should make your life smoother, smarter, and a lot more stylish. From cutting-edge smartwatches to immersive audio, every Pebble product is crafted with you in mind. Join the #PebbleSquad and experience the difference.
• •Headline (Promotional): Upgrade Your Everyday. Unlock Exclusive Deals on Pebble's Latest Tech! Body: Ready to blend seamless tech with iconic style? For a limited time, grab your favorite Pebble smartwatches, earbuds, and more at special prices. Don't just follow trends, set them. Shop now and #GetOnWithIt.