Tono de Marca

Authentic, Poetic, Introspective, and Passionate

Valores de Marca

• •Authenticity
• •Storytelling
• •Artistic Integrity
• •Connection
• •Resilience

Mejores Prácticas

• •Lead with Emotion: Always start from a place of feeling. Use words that are evocative, poetic, and introspective. The goal is to make the audience feel the music, not just hear it.
• •Embrace the Metaphor of "Ink": Continuously draw parallels to ink, tattoos, permanence, and storytelling. Use phrases like "etched in sound," "a permanent melody," or "inking my thoughts." This reinforces the unique brand name.
• •Speak from the "I": Use a first-person narrative. The brand is personal, so the voice should be that of the artist speaking directly to his audience. This builds intimacy and authenticity.
• •Prioritize Story over Sales: Frame every piece of content as a part of a larger narrative. Instead of "Buy my new song," try "Here is the next chapter." This aligns with the core value of storytelling.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the visuals (photos, videos) match the introspective and authentic tone of the copy. Use filters and imagery that are artistic, perhaps a bit raw or "imperfect," to complement the brand's values.

Percepción Social

The audience perceives Monsieur Solo as a genuine and talented "chansonnier" who is keeping a classic French musical tradition alive while infusing it with his own modern, personal touch. He is seen as an independent artist who is passionate about his craft. Fans appreciate the poetic depth of his lyrics and the emotional delivery of his performances. The perception is that of a credible, serious artist rather than a mainstream pop act. The association with "Peau d'encre" reinforces this image of an artist who permanently "inks" his stories and emotions into his work.

Ejemplos de Copy

• •More than a song, it's a story etched in sound. 'Le Cœur Lourd' is out now. A piece of my soul, for yours. Listen at the link in bio.
• •In the quiet of the studio, the noise of the world fades. Here, we chase honesty. New melodies taking shape. #Peaudencre #ChansonFrancaise #Musique
• •Let's share an evening of stories and sounds. No artifice, just raw emotion on stage. I'll be at [Venue] on [Date]. It would be an honor to see you there. Tickets available now.
• •They say to hide your scars. I say, turn them into songs. #MonsieurSolo #Poesie #NewMusic
• •Peau d'encre: Stories that mark us. The new album, a collection of life's tattoos, is here. Immerse yourself.