Brand Tone

empowering, sophisticated, inclusive, and conscious

Brand Values

• •Inclusivity: Celebrating all skin tones, especially medium to dark skin tones.
• •Health & Wellness: Providing vegan, cruelty-free, and 10-free products.
• •Empowerment: Inspiring self-expression, self-care, and supporting female pioneers.
• •Quality & Luxury: Offering high-quality, long-lasting nail lacquers and a luxurious experience.
• •Social Responsibility: Advocating for and supporting victims of domestic violence.
• •Art & Fashion-Forward: Drawing inspiration from art, fashion, and global trends.

Best Practices

• •Always Emphasize Inclusivity: Use language that speaks to "all skin tones" and celebrates diversity.
• •Highlight Ethical Values: Consistently mention "vegan," "cruelty-free," and "10-free" in product descriptions and brand messaging.
• •Maintain an Empowering and Sophisticated Voice: Use strong, positive language that inspires confidence and reflects the luxury nature of the products.
• •Connect to Art, Fashion, and Inspiration: Weave in references to the brand's inspirations (world wonders, runway designers, remarkable women) to reinforce its artistic and fashion-forward identity.
• •Be Authentic in Social Impact Messaging: When discussing support for causes like domestic violence awareness, ensure the tone is genuine, compassionate, and clearly communicates the brand's commitment.

Social Perception

Pear Nova is generally perceived positively as a high-quality, Black-owned beauty brand that champions inclusivity and ethical practices. Customers appreciate the product performance and the brand's mission. The association with Oprah and Marvel has further elevated its perception and reach. The brand's commitment to domestic violence awareness adds a layer of depth and respect.

Copy Examples

• •Pear Nova: Where luxury meets inclusivity. Discover nail lacquers designed to celebrate your unique tone. #VeganBeauty #10Free
• •Empower your style from your fingertips. Pear Nova offers vibrant, long-lasting color that's as conscious as you are. #CrueltyFreeNails #SelfCare
• •Inspired by the strength and beauty of women everywhere. Pear Nova – more than just nail polish, it's a statement. #FemaleFounders #BeautyWithPurpose
• •From runway trends to your everyday chic. Experience the art of Pear Nova and express your unique vision. #FashionForwardNails #LuxuryLacquer
• •Join the movement. With every Pear Nova purchase, you support our mission to empower and uplift. #BeautyThatGivesBack #SupportSurvivors