Brand Tone

Friendly and Approachable, Positive and Uplifting, Elegant yet Relaxed, Helpful and Informative, Authentic and Passionate

Brand Values

• •Quality and Timeless Style
• •Affordability
• •Customer Confidence and Beauty
• •Individuality
• •Personal Connection/Small Business Charm
• •Australian Owned

Best Practices

• •Always Emphasize 'Confident and Beautiful': Frame product benefits around how they make the customer feel, aligning with their core mission. Use positive, empowering language.
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a friend. Use contractions (it's, you'll) and occasional emojis on social media to keep it approachable. Avoid overly formal or technical jargon.
• •Highlight Timelessness and Quality: Subtly weave in words like 'classic,' 'enduring,' 'quality craftsmanship,' or 'investment piece' to reinforce these values without sounding repetitive.
• •Incorporate the 'Small, Family-Owned' Charm (Where Appropriate): Occasionally share snippets of the brand story or the passion behind the boutique. This builds connection and trust, especially with an audience that values supporting local businesses. On the website 'About Us' or in occasional social media posts, this can be very effective.
• •Keep it Aspirational yet Attainable: Showcase beautiful lifestyles and outfits, but ensure the tone remains grounded and relatable. Emphasize that the style they offer is accessible and can be integrated into everyday life, reflecting their value of 'affordability' alongside style.

Social Perception

Stylish, customer-focused, quality-conscious, current, and engaging boutique.

Copy Examples

• •Hello sunshine! ☀️ Twirl into the new season with our 'Coastal Bloom' midi dress. Featuring a flattering tie-waist and the softest breathable cotton, it's your perfect partner for brunches by the sea or an afternoon stroll through Port Fairy. Feel effortlessly beautiful and confident. Shop the look in-store and online! #PearlsAndRosesLifestyle #NewArrival #AustralianStyle #PortFairyFashion #TimelessDress
• •Embrace the Season with Pearls & Roses Lifestyle. Discover our curated collection of chic, comfortable pieces designed to make you feel fabulous every day. Quality style, beautifully Australian. Shop Now.
• •Just In: Styles You'll Adore + A Little Story From Port Fairy ✨ (Email body snippet): Here at Pearls & Roses Lifestyle, we believe fashion should be a joy. This week, we're thrilled to introduce new arrivals that blend timeless elegance with relaxed comfort – perfect for your unique lifestyle. Plus, a little peek at what's blooming in our beautiful Port Fairy!...
• •Wrap yourself in everyday luxury. Our 'Soft Petals' scarf, crafted from a beautifully light modal blend, adds a touch of feminine charm to any outfit. The delicate floral print and subtle frayed edge make it a versatile piece you'll reach for time and again. A small indulgence, a big impact on your style. Dimensions: 180cm x 70cm. Care: Gentle hand wash.
• •Your new favourite everyday look just dropped! 😍 Comfy knit + flowy skirt = instant chic! ✨Obsessed with these textures. What do you think? Let me know in the comments! 👇 #PandRGirl #OOTDInspo #AustralianFashion #PortFairy #CasualChic #PearlsAndRosesLifestyle