Brand Tone

The tone of Pearl Naked is overwhelmingly aspirational, natural, and serene. The language used across their website and social media is evocative of a carefree, ocean-centric lifestyle. Phrases like "FROM MERMAIDS TO MERMAIDS" and "an expression of our love to the Ocean" establish a dreamy and passionate voice. The visuals, dominated by images of the sea, surf, and pearls, complement this tone, creating a consistent and immersive brand experience. The tone is also personal and story-driven, highlighting its origin with two surf girls from Bali.

Brand Values

• •Connection to the Ocean
• •Natural and Authentic Materials
• •Simplicity and Purity
• •Lifestyle Expression

Best Practices

• •Embrace Oceanic Language: Consistently use words and metaphors related to the sea, waves, mermaids, and surfing to reinforce the brand's core identity. Terms like "ocean-kissed," "tide-tumbled," and "sea-inspired" will maintain the thematic tone.
• •Tell the Origin Story: Regularly weave the story of the two surfing founders from Bali into the copy. This narrative adds authenticity and a personal touch that differentiates the brand from mass-produced jewelry.
• •Highlight Natural Materials: In product descriptions and social media posts, always emphasize the use of "natural pearls," "corals," "shells," and "silver." This appeals to customers who value authenticity and natural products.
• •Maintain an Aspirational and Serene Voice: The copy should always evoke a sense of calm, freedom, and connection to nature. Avoid aggressive sales language or overly trendy slang that could dilute the brand's tranquil and timeless appeal.
• •Visual and Textual Synergy: Ensure that the copy always complements the visuals. If an image depicts a serene beach, the caption should reflect that tranquility. This alignment across all platforms creates a powerful and cohesive brand experience.

Social Perception

Based on their online presence, Pearl Naked is perceived as a niche, boutique brand catering to a specific audience of ocean lovers, surfers, and those who appreciate handcrafted, natural jewelry. The brand's narrative of being "Bali-born" adds to its exotic and artisanal appeal. The consistent aesthetic on Instagram and TikTok reinforces its image as authentic and connected to the surf culture. The customer base likely values sustainability and the unique story behind the products.

Copy Examples

• •Worn by the waves, made for you. Our new Siren's Call necklace, featuring a hand-selected pearl, is a piece of the ocean you can carry with you. Tap to let the sea call your name.
• •Pearl Naked: Jewelry born from the Bali tides. Real pearls, pure silver, and the spirit of the ocean in every piece. Discover the collection.
• •From the board to the shore, our pearls are made to move with you. Waterproof, surf-proof, life-proof. #PearlNaked #SurferGirl #OceanJewelry
• •Feel the ocean's pull? We do too. That’s why every Pearl Naked piece is crafted with natural pearls and a deep love for the sea. Find the piece that speaks to your inner mermaid.
• •The Reef Ring. An ode to the ocean's hidden gardens. This ring features a luminous freshwater pearl set in recycled silver, echoing the textures of coral. A legend says our pearls are an ocean magnet; wear it and feel the waves get a little closer.