Brand Tone

Caring, friendly, solution-oriented, empathetic, playful, enthusiastic, knowledgeable friend, passionate fellow dog lover.

Brand Values

• •Well-being and Relief
• •Trust and Safety
• •Empathy and Connection
• •Community
• •Authenticity

Best Practices

• •Lead with Empathy: Always start from a place of understanding the pet owner's problem. Use phrases like "Does your dog hate car rides?" or "We know it's hard to see them in pain." This builds an immediate connection.
• •Balance "Playful" with "Problem-Solver": While the social tone is fun, the core value is providing a solution. Ensure the copy, even when lighthearted, reinforces the product's benefits for anxiety or mobility.
• •Use the "Best Friend" Framing: Consistently refer to dogs as family members, best friends, or companions. This aligns with the target audience's emotional perspective and the brand's core values.
• •Incorporate User Stories: Regularly feature testimonials and user-generated content in marketing materials. Phrases like "Join thousands of happy pups like Gus..." or "Linda's pup can now enjoy walks again..." make the benefits feel real and relatable.
• •Maintain Authenticity: Continue to reference the brand's origins (Mom's kitchen, farmer's market) where appropriate. This reinforces the trustworthiness and small-business feel that customers value, distinguishing Peanut Pupper from larger, more corporate competitors.

Social Perception

Overwhelmingly positive, effective, trustworthy, high quality, small-business and community-focused.

Copy Examples

• •Thunderstorms on the forecast? ⛈️ Don't let loud noises stress out your best friend. A spoonful of Peanut Pupper on their favorite lick mat can turn fear into a fun, tasty distraction. Here's to calm days and happy pups! 🐾 #PeanutPupper #DogAnxiety #CalmDog
• •Help Them Live Their Calmest, Happiest Life. Our CBD-infused peanut butter is the natural way to soothe anxiety and ease joint pain. Because your best friend deserves the best.
• •Is your dog one of the 70% with anxiety? We can help.
• •From a senior dog struggling on walks to a puppy scared of the vet, see why thousands of dog parents trust Peanut Pupper. Our human-grade, CBD-infused peanut butter helps your furry family member find their chill. Shop now for a more peaceful home.
• •(Video of a dog pacing anxiously) Before Peanut Pupper... (Transition to the same dog peacefully licking a spoon) After Peanut Pupper. ✨ That's the magic of a tasty chill pill! #DogTok #CBDforDogs #AnxietyRelief