Brand Tone

friendly, fun, passionate, enthusiastic, and whimsical

Brand Values

• •Passion for Peanut Butter
• •Simple, Honest, Delicious Ingredients
• •Quality
• •Fun & Whimsy
• •Community & Doing Good
• •Sustainability
• •Family Owned
• •Innovation & Flavor Adventure

Best Practices

• •Embrace Playfulness and Enthusiasm: Use lively language, exclamation points where appropriate, and express genuine excitement for the products and the joy they bring. Think "quirky and fun, while appealing to millennials through passion."
• •Focus on "Peanut Butter Lovers": Directly address the audience with a shared passion for peanut butter. Use inclusive language that builds a community around this love.
• •Highlight Simple, Honest, Delicious: Consistently weave in the core message of natural, quality ingredients and the amazing taste that results.
• •Encourage Flavor Exploration & Fun: Position peanut butter as more than just a spread for a sandwich; inspire creativity in the kitchen with fun recipe ideas and highlight the unique flavor profiles.
• •Be Relatable and Friendly, Not Formal: Maintain a conversational and approachable style. Use contractions, ask questions to engage, and don't be afraid of a little whimsy. Avoid overly technical or corporate jargon.

Social Perception

high-quality, delicious, and natural peanut butter with unique and fun flavors

Copy Examples

• •Social Media Post (Instagram/Facebook): Warning: May cause extreme happiness (and a desire to eat straight from the jar!). 😉 Our Dark Chocolatey Dreams is what happens when rich cocoa meets yummy peanut butter. Spoon-licking good is an understatement! What are you pairing it with today? #PeanutButterCo #SimplyDelicious #FlavorAdventure #ChocolateLover
• •Website Banner for a New Flavor: Get Ready to Swoon! 🥰 Introducing [New Flavor Name] – your new nutty obsession! Crafted with love, USA-grown peanuts, and a sprinkle of pure joy. Taste the fun!
• •Email Subject Line for a Recipe Roundup: Unlock a World of Yum! 🥜✨ Deliciously easy peanut butter recipes inside!
• •Product Description Snippet: Who said peanut butter has to be boring? Not us! Our [Flavor Name] is a whirlwind of [key flavor notes], made with simple, honest ingredients you can feel good about. Go on, spread the fun!
• •Short Ad Copy for a Digital Ad: Tired of the same old spread? ✨ Dive into a jar of Peanut Butter & Co.! Real ingredients, unreal flavor. Find your nutty soulmate at ilovepeanutbutter.com! #TasteAmazing #PeanutButterObsessed