Tono de Marca

Approachable, supportive, and informative, often conveying a sense of genuine connection and practical guidance.

Valores de Marca

• •Sustainability
• •Simplicity and Accessibility
• •Quality and Trust
• •Community

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple chart that defines your brand's personality. For each characteristic (e.g., "Supportive," "Informative"), list "Do's" (e.g., "Use encouraging language," "Explain the 'why'") and "Don'ts" (e.g., "Use jargon," "Be overly technical").
• •Create a Core Messaging Document: Write down the key brand values and mission statements (e.g., "Making cloth simple," "Tested for families, by our family"). Ensure every piece of copy, from a tweet to a product description, reinforces at least one of these core messages.
• •Know Your Audience's Language: Pay attention to how your target audience (in this case, parents) talks. Use words and phrases that resonate with their daily experiences, challenges, and joys (e.g., "sanity-saving," "fussy toddlers").
• •Be Consistent Across All Channels: The tone you use in an email should match the tone on your Instagram captions and website. This consistency builds trust and makes the brand feel reliable and authentic, whether the message is a new product launch or a closing announcement.
• •Tell Your Story Repeatedly: The founder's personal story is a powerful asset. Weave elements of this narrative into different types of content—the "About Us" page, social media posts, and even product descriptions—to constantly remind customers of the passion and purpose behind the brand.

Percepción Social

The brand is perceived as a credible, mission-driven small business deeply rooted in its community, founded on genuine experience. It acts as an educational authority, supporting parents in transitioning to a sustainable lifestyle. The focus on high-quality, thoughtful products leads to a perception of being premium yet practical.

Ejemplos de Copy

• •It’s time to say goodbye… one last chance for eco-friendly favourites.
• •To our wonderful Peanut and Poppet family, thank you. When I started this journey, my goal was to make cloth simple for every parent. Your support turned that dream into a beautiful community. As we prepare to close our doors, we’re holding our biggest sale ever. It’s our way of saying thank you, and a final chance to stock up on the eco goodies you love. With love and gratitude, Katrina.
• •Little Poppet Pull-Up & Pocket Nappy: Our sanity-saving nappy is nearly gone! Loved for its simple 2-in-1 design and buttery-soft feel. Made from recycled PUL and super-absorbent cotton-hemp, it’s everything we set out to create: easy, effective, and gentle on the planet. Grab one of the last few before they’re gone for good.
• •From one mum to another, my mission was always to help you on your cloth journey. Now that our own journey is ending, I want to thank you for trusting us. I hope we made cloth nappies feel a little less daunting and a lot more doable. Don't miss our closing down sale to get your essentials.
• •THE FINAL CHAPTER: Thank you for everything. Shop our biggest-ever discounts in our closing down sale. FREE UK delivery over £45.