Brand Tone

Helpful & Supportive, Friendly & Approachable, Knowledgeable & Trustworthy, Eco-Conscious & Passionate, Encouraging & Non-judgmental

Brand Values

• •Sustainability & Eco-Friendliness
• •Simplicity & Accessibility
• •Support & Community
• •Quality & Thoughtful Design
• •Education & Empowerment
• •Family-Oriented

Best Practices

• •Speak Like a Helpful Friend, Not a Salesperson: Prioritize genuine advice and support over aggressive sales tactics. Use warm, approachable language. Emphasize "we" and "you" to build connection.
• •Educate and Empower: Continuously provide valuable, easy-to-understand information. Break down complex topics into simple steps. Position content as a way to help parents feel confident and knowledgeable.
• •Champion Sustainability Authentically: Weave eco-conscious messaging naturally into product descriptions, social posts, and blog content. Highlight the environmental benefits and sustainable materials without being preachy.
• •Maintain Katrina's Voice (Where Appropriate): As the face of the brand, Katrina's personal, "mum-to-mum" supportive tone is a key asset. Use this in direct communications, video content, and "About Us" sections. Even when she's not the direct author, the copy should reflect this ethos.
• •Foster Community and Interaction: Encourage questions, share user-generated content (with permission), and actively respond to comments and messages in a supportive and friendly manner. Use inclusive language that invites participation.

Social Perception

Trusted Resource, Supportive & Helpful, Eco-Advocate, Approachable & Friendly, Community-Focused

Copy Examples

• •Instagram Post Caption (Friendly, Supportive, Eco-Conscious): Thinking about making the switch to cloth nappies but feeling a bit overwhelmed? We get it! That's why we're here to hold your hand every step of the way. From choosing your first nappy to mastering your wash routine, find all the friendly advice you need in our Nappy Advice Hub (link in bio!). Let's make a positive change for your baby and our planet, together. 💚 #PeanutAndPoppet #ClothNappiesUK #EcoParenting #SustainableBaby #NewMumsSupport
• •Website Product Description Snippet (Knowledgeable, Quality-Focused): Meet our Little Poppet Pull-Up & Pocket Nappy – thoughtfully designed for busy parents and wriggly little ones! Crafted from buttery soft, recycled PUL and lined with stay-dry athletic wicking jersey, it’s as kind to your baby’s skin as it is to the Earth. Experience the Peanut & Poppet difference: simplicity, comfort, and lasting quality in every stitch.
• •Email Newsletter Subject Line (Encouraging, Value-Oriented): Your Easy Start to Cloth Nappies Begins Here! ✨ (+ Free Guide Inside)
• •Facebook Ad Copy (Problem/Solution, Community-Focused): Tired of endless disposable nappy waste (and costs)? Join the Peanut & Poppet family and discover how simple and rewarding reusable nappies can be! Our community is here to cheer you on, and our expert guides make getting started a breeze. Shop our starter kits and eco essentials today! #ClothNappyCommunity #ReduceWaste #PeanutAndPoppetSupport
• •YouTube Video Intro Script (Approachable, Educational by Katrina): Hey everyone, and welcome back to the Peanut & Poppet channel! I'm Katrina, and today we're diving into [Topic, e.g., 'the easiest way to fold a muslin for your newborn']. I know it can seem daunting at first, but I promise, by the end of this video, you'll feel like a pro. Let's get started!