Brand Tone

Supportive, empathetic, practical, personal, reassuring, encouraging, empowering, and built from a place of shared experience.

Brand Values

• •Empathy and Support
• •Problem-Solving and Practicality
• •Quality and Durability
• •Community
• •Authenticity

Best Practices

• •Always Speak from Experience: Frame copy from the perspective of 'we understand because we've been there.' Use 'we' and 'you' to create a direct, personal conversation.
• •Lead with the Solution, Not Just the Product: Focus on benefits like less pain, more comfort, easier feeding, and more time, rather than just product features.
• •Use Customer Language: Incorporate powerful, authentic words from customer reviews such as 'lifesaver,' 'game-changer,' and 'invaluable' to build social proof.
• •Maintain an Empathetic and Reassuring Tone: Ensure copy is always supportive and encouraging, avoiding jargon and using warm, simple, relatable language.
• •Tell the Story: Continuously weave the brand's origin story into marketing to reinforce authenticity and purpose, reminding customers that a real mother designed the product.

Social Perception

Perceived as a premium, essential tool and a worthwhile investment for new mothers, especially those with twins. It is frequently recommended as a 'lifesaver' and has a profound positive impact. Customers feel a personal connection to the brand and its founder due to its authentic origin and personal service.

Copy Examples

• •Two little ones, two hands, and one game-changing pillow. We see you, super-mum. Our Piglet Pillow was designed by a twin mum who knew the struggle was real. It’s here to give your back a break and help you find that perfect latch, so you can focus on the cuddles. You’ve got this.
• •For the midnight feeds and the morning cuddles. The support you deserve, for the moments that matter most.
• •More than a pillow, it's a lifesaver. Engineered for firmness and designed for comfort, the Piglet Pillow holds your babies securely at the perfect height, so you don’t have to. Say goodbye to slouching and hello to effortless tandem feeding.
• •Twin Mom-Approved "Lifesaver." See Why Mothers Are Calling It Their Breastfeeding Essential.
• •Tired arms? Aching back? We made this for you.