Brand Tone

authentic, personal, quality-focused, straightforward, warm, trusting, intimate, approachable, nostalgic, and rugged, evoking imagery of enduring landscapes and timeless style.

Brand Values

• •Craftsmanship
• •Authenticity
• •Simplicity and Timelessness
• •Personal Connection
• •American Heritage

Best Practices

• •Prioritize Storytelling: Always connect the product back to its origin. Talk about the materials, the process, and the person behind the work. This reinforces the values of authenticity and craftsmanship.
• •Use Simple, Honest Language: Avoid buzzwords and overly technical marketing speak. Write as if you are speaking to a friend who appreciates quality. Let the product's features speak for themselves.
• •Highlight the "Why," Not Just the "What": Instead of just saying a bag has a "large front pocket," explain its purpose: "A large front pocket, perfectly placed for the things you reach for most." This connects features to real-life use.
• •Embrace Imperfection: Be open about the nature of handmade goods. Use phrases like "one-of-a-kind," "natural variations," and "unique character" to turn potential "flaws" into desirable features that celebrate authenticity.
• •Maintain Visual Consistency: Ensure that all photography and visual elements align with the brand's rugged, natural, and timeless aesthetic. The visual tone is just as important as the written one.

Social Perception

The likely perception is that of a niche, high-quality artisan brand. Customers are likely to perceive Peaks & Prairie as trustworthy, high-quality, artisanal and unique, and supportive of small business.

Copy Examples

• •Built for the long haul, wherever the trail may lead. Introducing the Pioneer Backpack—handcrafted from a single piece of full-grain leather and secured with solid copper rivets. This isn't just a bag; it's a future heirloom, ready to gather stories alongside you. Made to last, from our hands to yours.
• •Peaks & Prairie was born from a simple belief: the things we carry should be as honest and enduring as the landscapes that inspire them. Here in our small workshop, every cut, stitch, and rivet is done by hand. We don't hide from the natural marks on our leather; we celebrate them. It's a reminder that true character is earned, not manufactured.
• •The beauty of a well-loved leather tote. With every use, the leather softens, the color deepens, and it molds perfectly to your life. This is what we mean by 'aging gracefully.' What stories will yours tell? #PeaksAndPrairie #HandmadeLeather #BuiltToLast
• •Your support means the world to a small workshop like ours. As a thank you for being part of the Peaks & Prairie family, here’s an exclusive look at our new collection of wallets—designed with the same rugged simplicity and timeless quality you love. We hope they serve you well on your daily adventures.
• •The essential, perfected. Our Classic Belt is cut from 8oz thick leather, fitted with a solid brass buckle, and built to be the last belt you'll need to buy for a very long time. It’s a testament to simple, functional design and unwavering quality. Because the most dependable tools are often the most straightforward.