Brand Tone

Authentic, Relatable, Appreciative, Community-Oriented, Adventurous, and Outdoorsy.

Brand Values

• •Achievement & Recognition
• •Quality & Durability
• •Local & Community Focus
• •Love for the Outdoors & Adventure
• •Collectibility & Personal Expression

Best Practices

• •Use encouraging and uplifting language.
• •Highlight Quality and Local Roots: Consistently mention the 'premium' nature of the pins, their durability, and the connection to local Albertan artists and trails.
• •Share stories (even snippets) that connect with the customer's own experiences.
• •Focus on celebrating personal hiking achievements.
• •Emphasize the collectibility and personal expression aspects.

Social Perception

Positive, Meaningful & Sentimental, Niche & Targeted, Supportive of Local.

Copy Examples

• •"Beautifully designed and really well made."
• •"It's so neat to have these for local trails!"
• •"Our pins are a badge of honour. (Because you've earned them.)."
• •"Its vibrant colours mirror the beauty of the Rockies, and the secure double clutch means it stays put, just like your adventurous spirit."
• •"Website 'About Us' Excerpt: Born from a love of Alberta's Rockies and the thrill of the climb, Peak Pins is for every hiker who believes achievements should be celebrated."