Brand Tone

Professional, sophisticated, expert, informative, polished, aspirational, and friendly.

Brand Values

• •Quality and Durability
• •Design Excellence
• •Expertise and Service
• •Reliability

Best Practices

• •Prioritize Professionalism and Polish: All copy, from product descriptions to social media captions, should be well-written, grammatically correct, and free of overly casual slang. The tone should reflect the premium nature of the products.
• •Lead with Design, Support with Quality: Frame products within a design context first. Use aspirational language that speaks to aesthetics ("sleek," "sophisticated," "timeless"), then reinforce the message with an emphasis on material quality and durability.
• •Segment Your Audience by Platform: Maintain the core brand tone but tailor the message. Use a more visual, inspirational voice on Instagram. On LinkedIn, adopt a more formal, B2B tone focusing on solutions for professionals. Facebook can be a blend, suitable for both homeowners and tradespeople.
• •Embody the "Expert" Voice: Leverage the company's 30 years of experience. Create blog posts, guides, or video content explaining different finishes, installation tips, or how to choose the right hardware for a specific style of home. This reinforces their value beyond just selling a product.
• •Maintain a Human Touch in Interactions: While the broadcast tone is professional, one-on-one communications (email, review responses, direct messages) should reflect the friendly, helpful, family-run aspect of the business. Addressing customers by name and offering genuine assistance builds on the positive perception they already have.

Social Perception

Overwhelmingly positive, perceived as a reliable supplier of high-quality, design-led architectural hardware, known for brilliant and friendly service, helpful staff, and competitive prices.

Copy Examples

• •The difference is in the details. Our new collection of brushed gold cabinet pulls offers the perfect synthesis of form and function, bringing a subtle warmth and sophistication to your next kitchen project. Explore the full range on our website. #PeakHardware #InteriorDesign #ArchitecturalHardware #LuxuryHardware
• •Thinking of a weekend DIY project? Upgrading your door handles is a simple change that makes a huge impact. From sleek matte black to classic polished chrome, find a finish that tells your home's story. With over 30 years of expertise, we can help you choose the perfect fit. #HomeImprovement #DIY #DoorHardware #PeakHardwareUK
• •For architects and contractors who specify only the best, Peak Hardware is your trusted partner for premium architectural ironmongery. We provide durable, high-performance hardware that meets the exacting standards of any residential or commercial project. Contact us for your trade enquiry. #ArchitecturalIronmongery #Construction #B2B #QualityHardware
• •Shop Luxury Door Handles | Peak Hardware UK | Free Delivery Over £100 - Contemporary & classic designs. Secure online ordering. Expert advice from a family business you can trust.
• •Where Design Meets Durability. Discover architectural hardware that doesn't compromise on quality or style. The perfect finish for every door, cabinet, and window.