Brand Tone

Artisanal & Handcrafted, Nature-Inspired & Whimsical, Personal & Customer-Focused, Trustworthy & Reliable

Brand Values

• •Artisanship & Quality: Dedication to handmade quality, using glass instead of resin (which can scratch and yellow), and metal-sensitive friendly materials.
• •Uniqueness & Individuality: Every piece is distinct, celebrating the natural variations in the materials used.
• •Customer Satisfaction: A strong commitment to ensuring customers are happy with their purchases and overall experience.
• •Connection to Nature: Drawing inspiration from and utilizing elements of the natural world, particularly the Louisiana Bayou.
• •Personal Touch & Customization: Offering personalized orders and direct communication with the artist.

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch and skill involved in creating each piece.
• •Use Evocative, Nature-Inspired Language: Incorporate words that paint a picture of the natural elements used (e.g., "delicate petals," "whispers of the bayou," "sun-kissed dandelions").
• •Maintain a Personal and Approachable Voice: Write as if the artist is speaking directly to the customer. Use "I" and "my" when appropriate (e.g., "handmade in my studio").
• •Highlight Uniqueness: Stress that no two pieces are exactly alike due to the natural materials and handcrafted process.
• •Focus on Customer Experience and Satisfaction: Reiterate commitments to quality, customer service, and ensuring a positive interaction with the brand.

Social Perception

Highly Positive, Gift-Worthy, Appreciation for Handmade, Trust in the Artist/Brand

Copy Examples

• •Capture a piece of the bayou's magic. Our handcrafted necklaces feature real pressed flowers, forever preserved in glass. Unique, just like you.
• •Wear a wish. Our delicate dandelion seed necklaces are a reminder of nature's simple beauty and the dreams you hold close. Handmade with love in Louisiana.
• •More than just jewelry, it's a story. Each Bayou Glass Arts piece is a one-of-a-kind treasure, thoughtfully crafted from nature's own designs.
• •Looking for a gift that truly speaks from the heart? Discover our artisan-made jewelry, where exceptional natural findings meet timeless craftsmanship.
• •From our Louisiana studio to your collection – experience the delicate artistry of Bayou Glass Arts. Real flowers, real butterflies, real moments, encased forever.