Brand Tone

Caring, Trustworthy, and Enthusiastic

Brand Values

• •Pets as Family
• •Commitment to Health and Quality of Life (QOL)
• •Natural and Safe Ingredients
• •Respect for Individuality

Best Practices

• •Always Speak from the Heart: Frame all communication from the perspective of a fellow pet lover. Use empathetic and caring language that reflects the core value of "pets as family."
• •Use "We" and "You/Your": Foster a sense of community and direct connection by using "we" when talking about the company and its mission, and "you/your" when addressing the customer and their cat.
• •Celebrate the Cat: Make the cat the hero of the story. Focus on their happiness, health, and enjoyment. Use descriptive, positive, and sensory language to describe their experience with the products.
• •Embrace User-Generated Content: Actively encourage and feature customer photos, videos, and testimonials. This reinforces the brand's authenticity and builds social proof in a way that feels genuine and community-driven.
• •Educate with Passion, Not Just Facts: When providing information about nutrition and health, maintain a tone that is helpful and supportive rather than clinical. Explain the "why" behind the ingredients in a way that empowers pet owners to make the best choices for their beloved companions.

Social Perception

A Premium, Trustworthy Provider for Concerned Cat Owners

Copy Examples

• •That look of pure bliss! ✨ There's nothing better than seeing them happy and healthy. Our Pramy Chicken Mousse is made with 100% human-grade ingredients because we believe family deserves the best. Give your furry family member a taste of pure joy. #PeakerPets #PramyCat #CatLove #HappyCat
• •More than just food. It's a longer, happier life together. We see pets as family. That’s why our mission is to enhance their health and happiness through nutrition they’ll love. Explore our curated selection of premium foods and join the Peaker family today.
• •"He licked the bowl clean!" - Yuki's Mom We get it. Finicky eaters can be a challenge. But time and time again, we hear that even the pickiest cats can't resist Pramy. See what all the buzz is about and watch your cat fall in love with mealtime again.
• •Why Grain-Free? What Your Cat’s Health Really Gains from a Better Diet. We’re breaking down the science behind the benefits of a grain-free diet and why prioritizing high-quality protein is the best choice you can make for your cat's long-term wellness.
• •A special treat for your most special companion 💌 Hi [Customer Name], because we know how much you care about [Pet's Name]'s happiness, we wanted to share our new line of Pramy gravy toppers! Perfect for adding extra hydration and a burst of flavor they'll adore. For a limited time, get 15% off your next order. Because a happy cat means a happy you.