Brand Tone

Helpful, Encouraging, Passionate, Accessible, Straightforward and Informative.

Brand Values

• •Creativity and Inspiration
• •Quality
• •Customer Satisfaction
• •Passion for Crafting
• •Support and Community
• •Sustainability

Best Practices

• •Always Emphasize Creativity and Inspiration: Frame product benefits around how they enable or enhance the customer's creative expression and journey. Use words like 'imagine,' 'create,' 'inspire,' 'discover,' and 'your vision.'
• •Maintain a Supportive and Encouraging Voice: Address the crafter directly with a friendly and approachable tone. Offer help, guidance (through project ideas or tips), and celebrate their efforts, regardless of skill level.
• •Show Genuine Passion: Let the love for crafting shine through. Use enthusiastic language when talking about products, projects, and the crafting process itself. Share the team's own enthusiasm where appropriate.
• •Be Clear, Informative, and Accessible: While inspiring, ensure copy is also practical. Clearly describe products, their uses, and benefits without overly technical jargon, making it understandable for both beginners and experienced crafters.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'your fellow crafters'). Encourage interaction, sharing of projects, and position the brand as a supportive part of the wider crafting world.

Social Perception

Trusted Supplier, Resourceful for Crafters, Enthusiastic Community Member.

Copy Examples

• •Facebook/Instagram Post (New Product): Spark your imagination with our latest arrival! ✨ This vibrant [Product Name] is perfect for [briefly mention use/project type]. We can't wait to see what you create! Tag us in your makes! #CraftSuppliesUK #NewInCrafts #CreativeJourney #[RelevantCraftType]
• •Website Homepage Banner: Your Creative Journey Starts Here. Explore thousands of quality supplies and let your imagination run wild. From beginner kits to professional tools, we’ve got everything you need to bring your vision to life!
• •Email Newsletter Snippet (Project Idea): Feeling crafty this weekend? Why not try creating a beautiful [Project Idea, e.g., hand-painted silk scarf]? Our [Related Product 1] and [Related Product 2] are just what you need to get started. We believe in the joy of making – let us help you find yours! Shop supplies now.
• •Product Description (Beginner-Friendly Kit): New to [Craft Type]? No worries! Our [Kit Name] is lovingly curated with everything you need to dive in and discover a new passion. We’ve made it easy and fun, because crafting is all about the joy of creation! Happy making!
• •Instagram Story (Behind the Scenes/Team): Meet the faces behind Craft Supplies UK! 👋 We're a team of passionate crafters, just like you, dedicated to bringing you the best tools and materials. Today, [Team Member Name] is sharing their top tip for [Specific Craft]! #MeetTheTeam #CraftCommunity #PassionForCrafting