Brand Tone

Celebratory and Fun, Expressive and Individualistic, Confident and Bold, Traditional yet Modernized, Proud and Enthusiastic

Brand Values

• •Self-Expression and Individuality
• •Tradition and Camaraderie
• •Making Occasions Memorable
• •Accessibility and Simplification
• •Quality and Customer Satisfaction
• •Fun and Celebration

Best Practices

• •Embrace the "Reveal": Build copy around the exciting moment when the sleeves are shown. Use words that convey anticipation, surprise, and celebration.
• •Focus on Individuality and Expression: Highlight how the sleeves allow wearers to showcase their unique personality, affiliations, or sense of humor. Use empowering language.
• •Incorporate Storytelling: Weave in the origin of the party shirt tradition and the idea that each sleeve design tells a part of the wearer's story. This adds depth and connection.
• •Use Confident and Energetic Language: Especially for social media, adopt a bold, enthusiastic, and slightly playful tone. Don't be afraid to be direct and memorable.
• •Highlight Social Proof and Occasion-Based Relevance: Emphasize that the shirts are "hits" at events and share customer testimonials (with permission) to build trust and showcase the product in action. Continuously link the product to the special occasions it’s designed for.

Social Perception

Unique and a Conversation Starter, Fun and Festive, High Quality, Innovative Revival of a Tradition, Associated with Special Occasions

Copy Examples

• •Headline: Don't Just Attend. Arrive. Body: Your formal wear says you're there. Your Peacock Sleeves say you *own* the night. Unleash your personality, one sleeve at a time. Perfect for weddings, military balls, and any occasion that deserves to be unforgettable. Shop the statement.
• •Headline: The Tradition Continues. The Party Starts With Your Sleeves. Body: Born from a legacy of expression, Peacock Sleeves brings the iconic military party shirt to your biggest moments. Hide the fun, then reveal the personality. It's more than a shirt; it's a story. What will yours say?
• •Headline: Boring Formal Wear is Over. Body: Why blend in when your sleeves can break the ice? Peacock Sleeves: custom-designed, USA-sewn, and guaranteed to get compliments all night long. Ready to be the talk of the event?
• •Headline: From Formal to Phenomenal. Body: The coat comes off, the sleeves roll up, and the real celebration begins. Peacock Sleeves offers hundreds of designs to perfectly match your vibe for weddings, formals, and beyond. Express yourself. Effortlessly.
• •Headline: Wear Your Story. Steal the Show. Body: Your suit is the uniform. Your Peacock Sleeves are your signature. Choose from bold graphics, team colors, or vibrant patterns and make every event uniquely yours. Over 5,000 stories told, one pair of sleeves at a time.