Brand Tone

Sincere, artistic, gentle, personal, down-to-earth, approachable, slightly whimsical. Confident in quality but humble and appreciative of its customer community.

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Originality
• •Authenticity & Transparency
• •Customer Connection

Best Practices

• •Lead with the 'Handmade' Story: Always emphasize the artisan, handmade nature of the products. Use words like 'crafted,' 'studio,' 'artisan,' 'hand-wired,' and 'made-to-order' to reinforce the brand's core value of craftsmanship.
• •Use Evocative, Natural Imagery: Draw inspiration from nature in your descriptions. Use metaphors and descriptive language that evoke feelings of gentleness, magic, and the outdoors (e.g., 'catching the light like morning dew,' 'a secret whispered by the wild').
• •Talk About Quality and Materials: Clearly and confidently state the quality of the materials (14k gold-fill, sterling silver, hypoallergenic). This builds trust and justifies the price point, differentiating the brand from mass-produced fast-fashion jewelry.
• •Maintain a Personal and Sincere Voice: Write as if you are speaking directly to a friend. Use 'we' and 'our studio' to create a sense of a personal team behind the brand. Ask questions in social media captions to encourage interaction and build community.
• •Let the Art Speak: Keep the copy clean and uncluttered, much like the jewelry itself. The writing should complement the product, not overpower it. Be concise but descriptive, allowing the high-quality visuals to do much of the talking.

Social Perception

The public and customers perceive Peachy Gems as a reputable and charming artisan brand. It is viewed as a go-to source for beautiful, high-quality, and unique handmade jewelry that is worth the price. The founder, Mai, is seen as the passionate artist behind the brand, which adds a layer of authenticity that customers appreciate. The brand is perceived as reliable, with fast shipping and responsive customer service enhancing its positive reputation.

Copy Examples

• •Introducing the Dewdrop Necklace. ✨ Each tiny bead is hand-wired to catch the light, just like morning dew on a flower petal. Crafted from 14k gold-fill and freshwater pearls, this piece is made to be treasured. A little piece of morning magic, designed to last a lifetime. Available now.
• •Art You Can Wear. Jewelry That Lasts. Tired of jewelry that tarnishes after a few wears? At Peachy Gems, every piece is handmade with love and high-quality, hypoallergenic materials. Support a small, woman-owned business and find your new favorite piece of wearable art. Shop our collection today.
• •From Our Hands to Yours ♡ The Garden Collection. Hi [Customer Name], have you ever wanted to carry a piece of nature with you? Our Garden Collection is inspired by the quiet beauty of a blooming garden. From the intricate Petal Hoops to the shimmering Leaf Pendant, each piece is slowly and carefully crafted in our studio just for you. Discover designs that feel like a secret whispered between you and the wild.
• •The making of a bestseller ✨ What should we make next? A. More rings / B. Anklets!
• •Shine bright with our Celeste Starburst Hoops. These delicate earrings feature a hand-carved starburst charm, designed to add a touch of celestial magic to your everyday look. Made from tarnish-resistant 14k gold-fill and polished to a brilliant shine, they are lightweight, comfortable, and perfect for sensitive ears. Each pair is a reminder to always look up.