Brand Tone

approachable, empowering, community-focused, and genuine

Brand Values

• •Inclusivity: Designing for all body shapes and sizes, ensuring people feel comfortable and confident.
• •Customer-Centricity & Community: Actively listening to and incorporating customer feedback into designs. Fostering a supportive community ("Peachy Babes," "VIPeachy").
• •Comfort & Functionality: Prioritizing comfortable, functional athletic apparel that performs well during workouts. This includes features like elastic-free waistbands and soft, durable, squat-proof fabrics.
• •Quality: Committing to producing high-quality garments.
• •Authenticity & Genuineness: Being down-to-earth, relatable, and transparent with their customers. They describe themselves as "regular humans."
• •Empowerment: Helping customers feel good in their own skin and motivated to live healthier lifestyles.
• •Giving Back/Dedication: Showing appreciation and offering discounts to military personnel, first responders, and teachers.
• •Positivity: The name itself ("Life is Peachy") aims to express happiness and good vibes.

Best Practices

• •Speak Like a Friend, Not a Corporation: Use warm, approachable, and relatable language. Share personal anecdotes or behind-the-scenes glimpses when appropriate to reinforce the "down-to-earth" and "working moms" personality.
• •Champion Inclusivity in Every Message: Ensure language and imagery always reflect a commitment to all body shapes and sizes. Highlight how products cater to diverse needs and promote body positivity.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the customer feel – stronger, more confident, comfortable in their own skin. Use uplifting and encouraging words.
• •Foster Community and Listen Actively: Encourage interaction, ask questions, and explicitly mention how customer feedback shapes the brand. Refer to your community groups (e.g., "Peachy Babes").
• •Maintain Authenticity and Transparency: Be honest about the brand's journey, including challenges and how products are made (e.g., manufacturing transparency). Reinforce the veteran-owned and women-led aspects genuinely.

Social Perception

generally perceived as a brand that genuinely cares about its customers and their needs, particularly regarding inclusive sizing and comfortable activewear. Customers appreciate the focus on real body types and the confidence the apparel gives them. The brand's origin story (founded by a veteran, starting during the pandemic to spread positivity) resonates with people. They are seen as responsive to feedback and dedicated to quality. The strong community aspect, especially through Facebook groups, further enhances this positive perception. The partnership with the United Grid League also lends credibility and visibility within the athletic community.

Copy Examples

• •Headline: Finally! Shorts That Get YOU. Body: Tired of athletic wear that doesn't understand your body? At Peachy Athletic, we craft inclusive, crazy-comfy gear designed by real women, for real women. Feel the Peachy difference – because "Life is Peachy" when you're comfortable & confident! #PeachyAthletic #RealFit #VeteranOwned
• •Headline: Your Workout Just Got a Whole Lot Peachier. Body: Squat-proof, sweat-wicking, and oh-so-soft. Our apparel is made to move with you, support you, and make you feel amazing. Join the Peachy Babes community and discover why we're more than just shorts. We're a vibe. ✨ #FeelThePeach #ComfortInMotion
• •Headline: From Our Kitchen Table to Your Gym Bag. Body: Peachy Athletic started with a simple idea: create awesome, inclusive activewear that makes you smile. As working moms and veterans, we pour our hearts into every design. Your voice shapes our gear. What do you want to see next? #PeachyCommunity #DesignedForYou
• •Headline: Confidence Looks Good On You. (And So Do These Shorts!) Body: Embrace your strength, celebrate your shape. Our elastic-free waistbands and body-loving fits are here to empower your every move. Get ready to conquer your goals and feel peachy doing it! #InclusiveActivewear #PeachyStrong
• •Headline: Not Just Apparel, It's a Feeling. Body: That "heck yes, I look and feel amazing" feeling? That's the Peachy Athletic promise. We're dedicated to quality, comfort, and a community that lifts you up. Experience apparel that fits *you*, not the other way around. #VeteranOwned #WomensupportingWomen #PeachyVibes