Brand Tone

Playful & Humorous, Friendly & Approachable, Creative & Artistic, Positive & Uplifting, Cozy & Relaxing

Brand Values

• •Joy & Happiness
• •Creativity & Originality
• •Quality & Craftsmanship
• •Customer Connection & Service
• •Support Small Business
• •Eco-consciousness/Responsibility
• •Inclusivity & Diversity

Best Practices

• •Embrace Playful Language: Use puns, lighthearted humor, and enthusiastic wording where appropriate. Keep sentences relatively simple and upbeat.
• •Focus on Positivity and Joy: Ensure the copy consistently reflects the core value of making people happy. Highlight the smile-inducing qualities of the products.
• •Showcase Originality and Creativity: Emphasize the unique designs and the artistic process behind the products. Use words like "original," "hand-drawn," "designed by us," "creative."
• •Maintain a Friendly and Approachable Voice: Address the audience directly (e.g., "you," "your"). Be conversational and inviting. Share a bit of the "behind-the-scenes" personality.
• •Be Genuine and Transparent: Reflect the reality of being a small business with a passion for their craft. If discussing materials or processes (like eco-friendly aspects or local craftsmanship), do so authentically.

Social Perception

Positive, Giftable, Unique & Quirky, Trustworthy, Artistic & Handmade Appeal

Copy Examples

• •Instagram Post (New Product - Cute Animal Keychain): Warning: May cause spontaneous smiles! 😉 Our new [Animal Name] keychain is here to add a daily dose of adorable to your adventures. Hand-drawn with love and a sprinkle of PeachyApricot quirkiness. Snag yours and let the good vibes hang around! #PeachyApricot #CuteKeychain #AnimalLove #GiftIdeas #MadeWithJoy
• •Facebook Ad (General Brand Awareness): Tired of boring? So are we! PeachyApricot is your happy place for cute, quirky, and totally smile-worthy gifts, accessories, and stationery. ✨ From punny pins to cozy mugs, we design and make everything to brighten your day. Come see what all the fun is about! Shop now: [Link] #PeachyApricotShop #FunGifts #UniqueAccessories #SupportSmall #SpreadHappiness
• •Product Description (Bob Ross Mug): No mistakes, just happy little sips! ☕ Our exclusive Bob Ross mug is here to bring some calm and creativity to your coffee breaks. Featuring [specific design detail], it’s designed by us and made to remind you of those soothing strokes and happy trees. Perfect for the art lover in your life, or for treating your awesome self! [Link] #BobRoss #HappyLittleTrees #PeachyApricot #GiftMug #ArtistMerch
• •Email Newsletter Snippet (Highlighting Values): Hey Peachy Pals! 👋 Did you know that every PeachyApricot goodie is dreamed up and created by our small (but mighty!) team? We pour our hearts into crafting original designs that spark joy and celebrate all things fun and quirky. From our Ontario studio to your home, it's all about smiles! See our latest happy-makers: [Link] #BehindThePeaches #CreativeStudio #HandmadeWithLove
• •Website Homepage Banner: Welcome to PeachyApricot: Your daily dose of delightful! We craft cute & quirky gifts designed to make you smile. Explore handmade joy! [Shop Now Button]