Brand Tone

Youthful & Trendy, Fun & Playful, Approachable & Friendly, Passionate & Curated, Inclusive & Genderless Vibe, Creative & DIY Spirit

Brand Values

• •Sustainability & Slow Fashion
• •Uniqueness & Individuality
• •Community
• •Affordability
• •Entrepreneurship & Passion
• •Customer Experience

Best Practices

• •Create a "Brand Voice" Style Guide: Document key tone characteristics (e.g., youthful, playful, inclusive), common slang or emojis to use (or avoid), and preferred vocabulary. This ensures anyone writing copy understands the desired voice.
• •Know Your Audience (The "Revivalist"): Deeply understand who you're talking to – their age, interests (Y2K, sustainability, unique fashion), and how they communicate. Tailor the language to resonate with them.
• •Use Storytelling: Share the story of the founders, the origin of unique pieces, or the "revival" aspect of vintage clothing. This adds personality and connects with values like passion and sustainability.
• •Stay Authentic & Relatable: Let the founders' personalities (Dani & Sara) shine through. Use language that feels genuine and approachable, like you're talking to a friend about a great fashion find. Avoid overly corporate or stiff language.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, an Instagram story, a product description, or an email, the tone should feel cohesive. Regularly review content across platforms to ensure alignment.

Social Perception

Trendy Hotspot, Aesthetic & Instagrammable, Authentic & Founder-Led, Award-Winning & Recognized, Sustainable Choice

Copy Examples

• •🚨Y2K DREAMZ just dropped! 💖 Cloud nine called, they want their 'fits back 😉. Snag these one-of-a-kind gems before they vanish. Link in bio for the daily dose of fabulous! #PeachtreeRevival #VintageMiami #Y2Kfashion #SustainableStyle #UniqueFinds
• •Get ready to REVIVE your weekend! 🎉 Join us for [Event Name, e.g., a charm bar event mentioned in a TikTok] this Saturday at the store! Think cute 'fits, good vibes, and maybe finding your new obsession. 😉 3440 N Miami Ave – don't be late! #MiamiEvents #VintageStore #PeachtreeRevival #WeekendVibes #ShopLocalMiami
• •Your closet called, it's begging for a Peachtree Revival. ✨ Shop unique vintage & curated secondhand daily drops. Sustainable never looked so good. 😉
• •Psst... Your Next Favorite Outfit Just Landed 🤫🍑
• •Warning: may cause major outfit envy. 🔥 This ain't your average thrift find – it's a one-of-a-kind [describe jacket, e.g., 90s denim dream] handpicked by Sara & Dani. Perfectly worn-in, sustainably stylish, and ready for its next adventure with YOU. Genderless vibe, endless possibilities. #VintageJacket #PeachtreeFind #SlowFashion #MiamiStyle #OneOfAKind