Brand Tone

Friendly, supportive, and approachable

Brand Values

• •Empowerment of Crafters and Businesses
• •Community and Connection
• •Quality and Value
• •Ethical and Sustainable Practices
• •Customer-Focused Service

Best Practices

• •Maintain a Conversational and Welcoming Tone: Write your copy as if you are speaking directly to a fellow maker. Using "you" and "we" helps to build a personal and direct relationship. Steer clear of overly formal or corporate jargon.
• •Leverage Your Brand Story: Regularly incorporate your brand's origin story into your marketing materials. This is a potent tool for building authenticity and forging a deeper, emotional connection with your audience.
• •Emphasize Community and Mutual Success: Position your products and services as essential tools for your customers' growth. Employ language that is empowering and encouraging, reinforcing your role as a supportive partner in their creative and entrepreneurial endeavors.
• •Describe Quality with a Personal Touch: Instead of generic claims of "high quality," use more descriptive and evocative language such as "handpicked fragrance oils" or "our trusted, top-quality wax" to convey a sense of personal care and expertise.
• •Live Your "Southern Hospitality": This core value should be evident in every customer interaction, from social media replies to email support. A genuinely helpful, friendly, and approachable demeanor will consistently reinforce your brand's identity and build lasting loyalty.

Social Perception

Peach State Candle Supply is widely perceived as a reliable and high-quality provider of candle-making supplies. It is viewed as a supportive partner for small businesses and hobbyists alike. The "Southern hospitality" a core part of its branding, is consistently validated through positive customer service experiences. The substantial volume of positive reviews solidifies its standing as a trusted entity in the industry.

Copy Examples

• •Your Candle-Making Dream Starts Here. From a single spark of inspiration to a flourishing business, we're here to illuminate your path. At Peach State Candle Supply, you'll discover more than just premium waxes and captivating fragrances; you'll find a community of fellow creators ready to support your journey. Let's craft something remarkable together.
• •Handpicked Fragrances, Infused with Southern Charm. Every scent has a story. Ours begins in the heart of Georgia, where we meticulously select each fragrance oil to ensure your final creations are truly exceptional. Explore our unique scent library and craft candles that will keep your customers coming back for more.
• •Superior Supplies, Wholesale Prices. That's the Peach State Promise. We believe your success is our success. That's why we are committed to providing top-tier candle-making supplies at prices that support your bottom line. Grow your brand with confidence, without ever compromising on quality.
• •More Than a Supplier, We're Your Partner in Craft. We began our journey just like you—with a passion for creating. Today, as a family-owned business, we are dedicated to empowering fellow makers, whether you're a small artisan or a large-scale producer. Experience the Peach State difference with friendly service and expert guidance you can always rely on.
• •Craft with a Clear Conscience. Pour your passion into your products with peace of mind. Our fragrance oils are proudly vegan and cruelty-free, and we are committed to using sustainable packaging for all our shipments. Because creating beautiful things should also be a beautiful process.