Brand Tone

Friendly and Approachable, Enthusiastic and Fun, Community-Oriented, Customer-Focused, Trustworthy and Transparent (regarding product)

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction & Service
• •Community & Connection
• •Joy & Creativity
• •Enthusiasm

Best Practices

• •Embrace Enthusiasm with Emojis and Exclamations: Use emojis (✨💖💎🍑) and exclamation points genuinely to convey excitement and friendliness, mirroring the brand's vibrant personality seen on TikTok and Instagram.
• •Foster a Community ("Family") Feel: Address your audience directly using inclusive language like "Sparkle Squad," "Peach's family," or "fellow crafters." Encourage interaction by asking questions and responding to comments personally.
• •Highlight Value (Quality + Affordability): Consistently mention the balance of high-quality products with affordable prices, as this is a key positive perception from customers.
• •Be Relatable and Authentic: Share behind-the-scenes content, introduce the people behind the brand (like Eli's TikTok presence), and use a conversational, down-to-earth tone. Avoid overly corporate or impersonal language.
• •Focus on the Joy of Creation: Frame your products as tools for creativity, fun, and self-expression ("bling out your world," "make your projects pop"). This aligns with the positive and inspiring vibe the brand cultivates.

Social Perception

Positive Customer Experiences, Engaging & Personal, Reliable for Craft Supplies, Fun and Exciting, Community Feel

Copy Examples

• •✨ Sparkle Alert! ✨ Get ready to bling out your world with our brand NEW collection of [Product Name] rhinestones! 💎 We handpicked these beauties for maximum shine and unbeatable quality, all while keeping your wallet happy! 😉 Tap the link in bio to make your projects pop! #PeachAndProud #RhinestoneMagic #NewCollection #CraftyVibes #DIYBling
• •Packing up some serious sparkle for the amazing [Customer Name]! 💖 Seeing your creative visions come to life with our rhinestones is what we live for! 🥰 What are you blinging out next? Let us know in the comments! 👇 #PeachPackAndGo #RhinestoneCommunity #SmallBizLove #HappyMail #CraftSupplies
• •Your One-Stop Sparkle Shop! ✨ High-Quality, Affordable Rhinestones & Amazing Service. Join the Peach's Crystals Family Today & Let's Get Creative!
• •💖 You’ve Got Sparkle Mail! (+ a little treat inside!) 🤫 Hey Sparkle Squad! We're so excited to share [news/offer/tip] with you this week. At Peach's Crystals, we're all about bringing you the best bling for your buck and making you feel like part of our crafty family. Check out what's new...
• •Ask Eli Anything! 🍑 Our founder, Eli, is here to answer all your burning questions about rhinestones, starting your craft biz, or just to chat! Drop your Qs below! 👇 #AskPeach #CommunityLove #SmallBusinessOwner #RhinestoneTips