Brand Tone

Feminine, Chic, Friendly, Approachable, Creative, Inspiring, Helpful, Supportive, Trendy, and Modern.

Brand Values

• •Beauty & Aesthetics
• •Customer Empowerment
• •Quality
• •Personalization & Uniqueness
• •Entrepreneurial Spirit

Best Practices

• •Establish a style guide to maintain consistency in tone, vocabulary, and grammar.
• •Tailor content to each platform while maintaining core brand voice (e.g., TikTok vs. website).
• •Highlight the passion for helping businesses succeed to build emotional connections.
• •Ensure that the brand voice is familiar and aligned across all channels.
• •Regularly review and refresh copy to stay current with trends and customer preferences.

Social Perception

Perceived as a trendy, cute, and welcoming local boutique and a reliable partner for small businesses looking to enhance their online presence. Highly regarded for quality, stylish, and user-friendly design assets.

Copy Examples

• •"If you ever find yourself in Statesboro, come visit our preppy boutique! We offer free personalization!"
• •"Treat yourself to our new arrivals. You deserve it!"
• •"Helping small businesses and bloggers create beautiful brands with our design services."
• •"Shop our curated collection of women's clothing, accessories, and gifts."
• •"Do business beautifully with Macarons & Mimosas."