Brand Tone

Playful, Trendy, Feminine, Cute, Confident (subtly), Approachable, Friendly

Brand Values

• •Quality
• •Hair Care
• •Customer Connection
• •Playfulness
• •Trendiness
• •Femininity
• •Cuteness

Best Practices

• •Maintain a playful and trendy tone by incorporating current aesthetic trends and lighthearted language.
• •Emphasize the feminine and cute appeal through product descriptions and visual presentation.
• •Subtly incorporate confident and aspirational language to suggest wearers will stand out.
• •Foster a friendly interaction by directly addressing customers and asking engaging questions on social media.
• •Highlight product quality and benefits, particularly focusing on hair care and suitability for all hair types.

Social Perception

Positive, Visually Appealing. The brand is perceived as stylish, visually aware, and customer-focused among its target audience.

Copy Examples

• •"Say hello to the irresistible hues of green which are sure to take your heart away!"
• •"On Wednesdays we wear pink!"
• •"Our scrunchies work best with all hair types ensuring your hair is secured gently."
• •Product descriptions emphasizing gentleness on hair and a stylish aesthetic.
• •Captions often use playful language and engage with followers by asking questions or referencing relatable trends.