Brand Tone

Supportive and Empowering, Playful and Approachable, Educational and Transparent, Modern and Visually Driven

Brand Values

• •Efficacy
• •Accessibility
• •Clean and Conscious Formulation
• •Simplicity

Best Practices

• •Use Relatable, Positive Language: Avoid clinical, negative terms. Instead of "acne-ridden," use "breakout-prone." Frame the product as a supportive tool for clear, confident skin. Use fun, simple words like "gunk" or "zit."
• •Focus on the "How" and "Why": Briefly educate the audience on what medical-grade hydrocolloid does. This builds trust and positions the brand as both effective and transparent.
• •Embrace Visual Storytelling: Encourage and share user-generated content, especially before-and-afters and satisfying peel-off videos. Let the results speak for themselves.
• •Highlight Key Values Consistently: Ensure that "Vegan," "Cruelty-Free," and "Clean Formula" are mentioned regularly across all channels —from product pages to social media bios and ad copy.
• •Maintain an Approachable & Playful Tone: Use emojis ( , ✨, 😉) and a friendly, conversational style in captions and customer interactions to reinforce the brand's personality and make it feel like a friend offering advice.

Social Perception

Highly Effective, A Great Value, Gentle and Safe for Sensitive Skin, Satisfying to Use

Copy Examples

• •Pimple crash course? 👎 Don’t let a breakout ruin your day. Our Acne Spot Dots are like a soft-delete for spots. Just peel, stick, and let the hydrocolloid magic happen. ✨ #PeachSlices #PimplePatch
• •The satisfaction is REAL. 🤩 Watch that gunk disappear overnight. Our patches are vegan, cruelty-free, and your skin's new best friend. #AcnePatches #SkincareHacks #GunkRemoval
• •Your Cute & Powerful Spot Solution. Say goodbye to blemishes without harsh chemicals. Just clean, effective, feel-good skincare.
• •Uh-oh, a new spot? We got you covered (literally).
• •Pop a patch, not your pimple. Peach Slices Acne Spot Dots absorb gunk, protect skin, and visibly shrink spots overnight. Effective, vegan, and gentle on your wallet. Tap to clear up.