Brand Tone

Stylish, conscious, and supportive; aspirational yet accessible; modern, clean, infused with gentle encouragement; positions brand as a trusted expert and supportive friend.

Brand Values

• •Sustainability and Zero-Waste
• •Quality and Durability
• •Aesthetic and Design
• •Community and Empowerment
• •Simplicity and Practicality

Best Practices

• •Lead with "Beautifully Sustainable": Always connect the aesthetic appeal with the eco-friendly mission. The copy should reinforce that choosing Peachi Baby is both a stylish and a responsible decision.
• •Use Evocative, Gentle Language: Words like "hand-drawn," "delicately," "soft," "gentle," and "inspired by nature" align with the brand's visual identity and premium feel. Avoid overly technical jargon unless explaining a specific benefit (like absorbency layers).
• •Highlight the "Why" Behind the "What": Don't just say it's made of bamboo; explain that this means it's incredibly soft and absorbent. Don't just say you have unique prints; explain they are limited-edition designs from female artists. This adds value and justifies the premium price point.
• •Speak to the Modern Parent: Acknowledge the realities of parenting while positioning the product as a simple, elegant solution. Use phrases like "simplify your routine," "designed for real life," and "one less thing to worry about."
• •Foster a Supportive Community Tone: In social media captions and email marketing, ask questions, encourage user-generated content (and feature it), and use inclusive, welcoming language. Make the customer feel like they are part of the "Peachi fam."

Social Perception

The brand is overwhelmingly praised for high quality, exceptional absorbency, and beautiful, unique designs, seen as a premium and trustworthy option. The founder, Rosie, is positively recognized for engagement. Main criticisms are around sizing potentially not fitting larger toddlers and bamboo inserts curling after washing. Overall, it's perceived as a high-end, beautiful, and highly functional product ideal for parents prioritizing aesthetics and eco-friendly values, especially for newborns to 18 months.

Copy Examples

• •Meet Wildflower. 🌾 Inspired by breezy meadows and sunny afternoons, our newest hand-drawn print is here to add a little poetry to your daily routine. Crafted from our signature soft bamboo cotton and designed to last, this isn't just a nappy—it's a keepsake. Tap to shop the collection and bring a piece of the meadow home.
• •Headline: Less Waste, More Wander. Body: Choosing reusable doesn't have to be complicated. Our one-size-fits-most nappies are designed for modern parents who value style and sustainability. Absorbent, slim-fitting, and stunningly soft. Make the switch to Peachi Baby and join thousands of families reducing their footprint, one beautiful change at a time. Shop now for 10% off your first bundle.
• •Headline: The Only Nappy You'll Need. Sub-headline: Beautifully designed. Sustainably made. Expertly engineered for birth to potty.
• •Subject: A Little Something For You (& Your Little One) ✨
• •For the minimalist baby. Our 'Fog' Peachi Plain is the epitome of quiet luxury—a soft, calming grey that pairs perfectly with any outfit. But its beauty isn't just skin deep. Inside, you'll find our ultra-absorbent, 9-layer bamboo cotton inserts ready to handle whatever the day brings. The stay-dry fleece lining keeps your baby comfortable, while the trim, pant-style fit means no bulky bottoms. Durable, easy to wash, and kind to the planet.