Brand Tone

Welcoming & Inclusive, Professional & Expert, Caring & Empathetic, Reassuring & Gentle, Modern & Trustworthy

Brand Values

• •Client Confidence & Empowerment
• •Inclusivity & Accessibility
• •Quality & Expertise
• •Client Comfort & Safety
• •Professionalism & Discretion
• •Transparency

Best Practices

• •Lead with Empathy and Reassurance: Especially for intimate services, use language that acknowledges potential client nervousness and immediately puts them at ease (e.g., "We understand," "Your comfort is key," "gentle and reassuring").
• •Champion Inclusivity Actively: Don't just state you're inclusive; demonstrate it by using welcoming language that speaks to "all skin types," "every body," and "a space for everyone."
• •Balance Professionalism with Warmth: While showcasing expertise, certifications, and quality products, maintain an approachable, friendly, and supportive voice. Avoid overly clinical or cold language.
• •Focus on Empowerment and Confidence: Connect every service to the ultimate benefit of how it will make the client *feel* – confident, radiant, refreshed, empowered. Use uplifting and positive adjectives.
• •Be Consistently Authentic and Transparent: Reflect the genuine passion of the owner and the positive experiences of clients. Be clear about what to expect (services, pricing, policies) to build trust. Your online voice should match the in-person experience.

Social Perception

Highly Trusted & Recommended, A Safe and Welcoming Sanctuary, Specialized Expertise, Support for Ethical & Local Business

Copy Examples

• •Instagram Post (Image: Aesthetically pleasing flat lay of vegan, cruelty-free products used): Nourish your skin, empower your spirit. ✨ At Peach Beauty Bar, we meticulously select only the finest vegan and cruelty-free products for your treatments. Because expert care and ethical choices go hand-in-hand. Feel confident, inside and out. #PeachBeautyPDX #VeganSkincare #CrueltyFreeBeauty #PortlandEsthetician #SafeSpaceBeauty
• •Website About Us Snippet: More than just a beauty bar, we're a haven for self-confidence. Founded by Nikieta Perez, Peach Beauty Bar is dedicated to 'Enhancing the inner you' through expert, gentle care in a truly inclusive space. From our specialized Brazilian waxing to our skin-loving vajacials, every service is tailored to make you feel amazing.
• •Facebook Post (Highlighting inclusivity): Beauty knows no bounds, and neither do our services! 💖 Peach Beauty Bar is a proud safe space for ALL clients. We celebrate diversity and are skilled in providing tailored treatments for every skin tone and type. Come experience the Peach difference! #InclusiveBeautyPDX #PeachForAll #PortlandBeauty #SafeBeautySpace
• •Service Description (for Intimate Skin Lightening): Reveal your radiance with our gentle and effective Intimate Skin Lightening service. Our skilled estheticians use safe, high-quality products in a discreet and professional environment, helping you achieve your desired results with comfort and confidence. Book a consultation to learn more. #SkinConfidence #PeachBeautyBar #IntimateCarePDX
• •Client Testimonial Post (with their permission): 'The most comfortable Brazilian I've ever had! Nikieta is so kind and professional.' - Happy Client. Stories like these warm our hearts! Making you feel at ease is our top priority at Peach Beauty Bar. Ready for a less awkward, more awesome waxing experience? Book online! #ClientLove #PDXWaxing #GentleBrazilian #PeachPerfectExperience