Brand Tone

Inspirational and Hopeful, Sincere and Heartfelt, Respectful and Inclusive, Community-Oriented, Peaceful and Calm.

Brand Values

• •Peace
• •Unity and Oneness
• •Craftsmanship and Quality
• •Legacy and Tradition
• •Hope and Positive Action
• •Community Engagement
• •Spiritual Fulfillment

Best Practices

• •Maintain an Inspirational and Hopeful Tone: Always focus on the positive and uplifting aspects of peace, unity, and hope. Use language that inspires and encourages.
• •Emphasize Authenticity and Craftsmanship: Consistently highlight that the Peace Poles are handcrafted with care, a "labor of love," and made in the USA. This builds trust and justifies the quality.
• •Incorporate the Core Message: Weave "May Peace Prevail On Earth" naturally into the copy. Explain its significance and the global movement behind it.
• •Foster a Sense of Community and Connection: Encourage sharing, testimonials, and participation in the wider Peace Pole network. Use inclusive language ("we," "us," "together").
• •Be Respectful and Culturally Sensitive: When mentioning different languages or cultures, do so with utmost respect. The brand's inclusivity is a key strength.

Social Perception

Highly Positive: Customers and communities that engage with Peace Poles view them as powerful symbols of hope, unity, and a commitment to peace. They are seen as meaningful gifts and beautiful additions to gardens, schools, and public spaces. Symbol of Remembrance and Hope. Respected Movement. Educational Tool. Trustworthy.

Copy Examples

• •Headline: Plant Hope. Inspire Peace. Body: Each handcrafted Peace Pole from peacepoles.com is more than a beautiful garden accent; it's a daily prayer for global harmony. Choose from timeless cedar or modern aluminum, and let "May Peace Prevail On Earth" resonate in languages that speak to your heart. A labor of love, made in the USA, for a more peaceful world. Call to Action: Discover Your Peace Pole Today.
• •Headline: A Legacy of Peace, Handcrafted for You. Body: Since 1955, the Peace Pole Project has spread a message of unity across the globe. At Peace Pole Makers USA, we proudly continue this tradition. Every pole is meticulously handcrafted, a unique symbol of your commitment to a world where peace prevails. Call to Action: Join the Movement. Customize Your Pole.
• •Headline: More Than an Ornament, It's a Statement. Body: In your garden, at your school, or in your community center, a Peace Pole stands as a silent, powerful testament to hope. Engraved with "May Peace Prevail On Earth," it’s a handcrafted symbol of connection and shared aspirations. Call to Action: Find the Perfect Peace Pole.
• •Headline: The Gift of Global Unity. Body: Looking for a truly meaningful gift? A Peace Pole from peacepoles.com carries a universal message of hope. Handcrafted with care and available in multiple languages, it’s a beautiful way to share the dream of peace with loved ones, near and far. Call to Action: Give the Gift of Peace.
• •Headline: Cultivate Serenity, Inspire Your Community. Body: Bring a tangible symbol of peace to your space. Our Peace Poles, lovingly handmade in St. Louis, MO, are more than just markers; they are beacons of hope and unity. Let the message, "May Peace Prevail On Earth," take root and inspire all who see it. Call to Action: Explore Our Collection and Plant Peace.