Brand Tone

Friendly, welcoming, and knowledgeable. Also current and engaged with cannabis culture.

Brand Values

• •Customer Focus & Service
• •Quality Products & Wide Selection
• •Welcoming & Diverse Environment
• •Community & Legacy
• •Fair Pricing

Best Practices

• •Always Prioritize a Welcoming and Inclusive Voice: Ensure all communication, from website copy to social media posts, makes everyone feel comfortable and accepted, reflecting the stated value of a 'diverse and welcoming environment.'
• •Showcase Expertise in an Accessible Way: Highlight the knowledge of the staff and the quality of products without using overly technical jargon that might alienate newer customers. Be informative and helpful.
• •Maintain a Friendly and Approachable Demeanor: Use conversational language. Address the customer directly (e.g., 'you,' 'your'). Keep the tone light and positive.
• •Emphasize Community and Connection: Use phrases like 'Puff Buffs' or refer to the shared enjoyment of cannabis culture (where appropriate and legal) to build a sense of belonging.
• •Be Mindful of Cultural Sensitivities: Given past criticism regarding the brand name and imagery, exercise caution and consider if current branding elements are universally respectful and inclusive. While '420' is a common term in cannabis culture, ensure its use aligns with a responsible and respectful brand image.

Social Perception

Positive: Many customers perceive The Peace Pipe 420 positively, praising the friendly, knowledgeable staff, wide product selection, and clean store environments. Negative/Mixed: Some negative reviews exist, primarily citing issues with product quality or specific customer service interactions. The brand name and logo have been perceived as cultural appropriation and disrespectful by a member of the Indigenous community.

Copy Examples

• •New to the world of cannabis or a seasoned connoisseur? Our friendly experts at The Peace Pipe 420 are here to guide you through our diverse selection to find exactly what you're looking for. Come say hi and let's talk all things puff!
• •Since 1997, The Peace Pipe 420 has been your trusted spot for the latest and greatest in cannabis and smoking accessories. We're passionate about quality and ensuring you have the perfect tools for your ideal experience. What can we help you discover today?
• •Looking for that perfect piece or a new favorite strain? Explore our wide range at The Peace Pipe 420, where there's something for every 'Puff Buff'! Our team is always ready with a smile and expert advice.
• •More than just a shop, The Peace Pipe 420 is a community. We pride ourselves on a welcoming vibe where everyone feels comfortable exploring and learning. Stop by one of our Ontario locations or browse online!
• •From classic headshop treasures to the newest cannabis innovations, The Peace Pipe 420 has you covered. We believe in fair prices and a great experience every time. Let our knowledgeable staff make your next visit a great one!