Brand Tone

Supportive, Authentic, and Hopeful

Brand Values

• •Purpose-Driven Commerce
• •Community and Service
• •Natural Healing and Efficacy
• •Resilience and Empowerment
• •Authenticity and Transparency

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core mission. Whether writing an ad or a product description, start with the story of support, healing, and purpose before diving into product features. The "why" is your strongest asset.
• •Use Empathetic and Hopeful Language: Address the audience's pain points (physical and mental) with understanding and empathy, but always pivot to a tone of hope, empowerment, and positive outcomes. Avoid overly clinical or detached language.
• •Leverage Authentic Voices: Continue to prominently feature real customer testimonials in all marketing materials. Their words are more powerful than any marketing copy you can write. Frame them as "stories from our community" to reinforce the value of belonging.
• •Be Direct and Transparent: Clearly state that the brand is a "profit for purpose" organization in social media bios, email footers, and on the website. Be transparent about the all-natural ingredients and the money-back guarantee to build and maintain trust.
• •Reinforce the Founder's Story: Periodically retell the founder's journey. This narrative is the heart of the brand's authenticity. It reminds customers that the person behind the products understands their struggle firsthand, making the promise of relief more credible.

Social Perception

The public and customer perception of Peacemaker Healing is overwhelmingly positive. The brand is viewed as highly credible and trustworthy due to its authentic mission and the perceived effectiveness of its products, seen as a Healer, a Supporter, and Authentic & Trustworthy.

Copy Examples

• •Every purchase has a purpose. When you choose our all-natural Hot Cream for your aches and pains, you're also choosing to support an Australian veteran in need. Feel good, and do good. That's the Peacemaker promise. #ProfitForPurpose #VeteransSupport
• •Born from a battle with chronic pain, the OG Cream is more than just relief in a jar—it's a symbol of resilience. Formulated with powerful natural ingredients to soothe deep muscle and joint pain, it’s your daily partner in the fight to move freely and live fully. Reclaim your comfort. Reclaim your life.
• •A story of hope, healing, and hot cream.
• •Your Relief Is Our Mission. High-quality natural products founded by a veteran, for everyone impacted by physical and mental injury. Join us in supporting those who served.
• •From leaning on a walking stick to walking freely again. Stories like this are why we do what we do. Our community's journey to healing is our biggest motivation. Discover the relief thousands have already found. #PeacemakerHealing #TestimonialTuesday