Brand Tone

Playful, Modern, and Social

Brand Values

• •Connection and Community
• •Fun and Enjoyment
• •Modern Aesthetics and Style
• •Accessibility

Best Practices

• •Use Casual & Inclusive Language: Incorporate conversational words and phrases like "mahj," "crew," "get-together," and "vibe." This makes the brand feel like a friend rather than a corporation.
• •Focus on the 'Why,' Not Just the 'What': Emphasize the experience—connection, laughter, and creating memories—over just the product features. Highlight how the products "bring friends and family together."
• •Ask Engaging Questions: Prompt interaction in social media and ad copy by asking questions like "Who's in your Mahj crew?" or "What's your go-to game night snack?" This fosters a sense of community.
• •Stay Visually Consistent: Ensure that the playful and modern tone of the copy is matched by vibrant, high-quality images and a consistent, stylish aesthetic across all platforms.
• •Tap into Cultural Trends: Continue to create timely and relevant products, like the "Taylor's Tiles," that connect with the interests of a modern audience and show that the brand is current and in-the-know.

Social Perception

Positively perceived; customers praise unique and clever designs, excellent customer service, trustworthiness, responsiveness, and commitment to customer satisfaction. The brand is also seen as accessible and connected to pop culture.

Copy Examples

• •Game night just got a glow-up. ✨ Our Vibrant Vibes tiles are here to make your next get-together unforgettable. Who are you inviting to your #mahj party? Tag your crew! #PeaceLoveMahjong #GameNight
• •Wanna mahj? Your weekend plans are inside.
• •Inspired by warm sunsets and cool company, our Desert Dreams tiles bring a touch of bohemian chic to the table. This isn't your grandmother's Mahjong set (unless she's super cool). It's a vibe. A reason to gather your favorite people and make some memories. Ready to play?
• •More Than a Game. It's a Get-Together. Shop modern Mahjong sets designed for connection and fun.
• •Tired of the same old hangs? It's time to Mahj! Peace Love Mahjong makes it easy and fun to learn and play this classic game with a modern twist. Bring your friends, bring the snacks, and let the good times roll. Shop our fun, affordable sets today!