Brand Tone

Nurturing, Inclusive, and Uplifting

Brand Values

• •Quality and Craftsmanship
• •Customer Well-being
• •Authenticity and Community
• •Sensory Experience

Best Practices

• •Start copy by describing the feeling the product evokes (e.g., "Unwind," "Feel refreshed," "Find your calm"). This aligns with the core brand values of peace and well-being.
• •Incorporate words like "soothing," "gentle," "nourishing," "rejuvenate," and "restore" to reinforce the self-care aspect of the brand.
• •Consistently mention that products are "handmade" with "all-natural ingredients." This communicates quality, care, and craftsmanship.
• •Periodically share the brand's origin as a Black and LGBTQ-owned business. This builds authenticity, fosters community, and resonates with consumers who want to support purpose-driven brands.
• •Use direct quotes and feedback from customer reviews in your marketing materials. Phrases like "My FAVORITE scent" or "a blessing for me" add social proof and maintain an authentic, community-focused tone.

Social Perception

Overwhelmingly positive, with customers consistently praising product efficacy, scent quality, and packaging and delivery. There is no evidence of a significant negative perception or recurring complaints.

Copy Examples

• •Unwind your day, ignite your peace. ✨ Introducing 'Midnight Lavender,' our newest handmade soy candle. A calming blend of serene lavender and gentle chamomile designed to melt your stress away. Because you deserve a moment of pure harmony. #PeaceAndHarmony #HandmadeCandles #SelfCareNight
• •Your skin is thirsty. Let it drink this in. Our Mango Coconut Madness Body Butter isn't just a moisturizer; it's a blessing for dry skin. Handmade with all-natural ingredients to make you feel and look amazing. Tap 'Shop Now' to give your skin the love it deserves.
• •Say goodbye to dull, dry skin and hello to a radiant glow. Our Just Peachy Foaming Sugar Scrub gently exfoliates and cleanses, leaving zero residue. Unlike other scrubs that can be harsh and drying, our light, handmade formula is a prayer answered for soft, fantastic-feeling skin. Elevate your shower routine into a moment of pure rejuvenation.
• •At Peace & Harmony Brands, our mission has always been simple: bring peace to all of life's moments. As a proud Black and LGBTQ-owned business, we believe self-care is for everyone. From our soothing shaving creams to our vibrant body butters, each product is handmade with you in mind. Explore our collections and find your new favorite ritual.
• •Elevate Your Everyday Moments. From our home to yours, we bring you handmade candles and body care designed to fill your life with moments of peace and harmony. Discover natural ingredients, incredible scents, and the feeling of true well-being.