Brand Tone

Professional and Expert, Friendly and Welcoming, Trustworthy and Reliable, Helpful and Guiding, Passionate

Brand Values

• •Quality
• •Customer Experience/Service
• •Expertise and Craftsmanship
• •Longevity and Trust
• •Family-Oriented
• •Art Appreciation

Best Practices

• •Prioritize "Helpful Expert" Language: Always aim to educate and guide rather than just sell. Use clear, confident language that demonstrates knowledge (e.g., "museum-quality materials," "conservation grade mat board") but remains accessible and friendly.
• •Emphasize Longevity and Trust: Subtly weave in the gallery's long history (since 1989) and commitment to quality to reinforce reliability and trustworthiness. Phrases like "trusted for over 30 years" or "a tradition of excellence" can be effective.
• •Reflect a Welcoming, Personal Approach: Use warm, inviting language. Address the customer directly (using "you" and "your"). Highlight the personalized service and the "family business" aspect where appropriate to foster a sense of connection.
• •Showcase Passion for Art (Authentically): Let the genuine appreciation for art and craftsmanship shine through. Describe artworks and framing with a sense of care and admiration. For example, instead of "We sell frames," try "We believe the right frame can breathe new life into your most prized pieces."
• •Maintain Professionalism with a Friendly Touch: While the tone is welcoming, ensure all communications maintain a high level of professionalism befitting a gallery dealing in fine art and valuable custom work. This means error-free copy, clear calls to action, and respectful engagement, even in informal settings like social media.

Social Perception

Highly Respected Local Institution, Go-To for Quality Framing, Knowledgeable and Helpful Resource, Valued for Personalized Service, Associated with Iconic Art

Copy Examples

• •Headline: Preserve Your Passion: Museum-Quality Framing for Art That Matters. Body: At Peabody Gallery, we understand that art is more than decoration; it's a story, a memory, a passion. For over 30 years, our family has helped collectors like you protect and showcase their most treasured pieces with expert craftsmanship and the finest archival materials. Visit us to experience the difference care makes.
• •Social Media Post (Image: Beautifully framed artwork): Transform your space with art that speaks to you, framed to perfection. Our experienced consultants are here to guide you, whether you're choosing a new masterpiece or giving a beloved piece a fresh perspective. What are you dreaming of framing today? #PeabodyGallery #FineArt #CustomFraming #ArtConsulting #MenloParkArt
• •Email Subject: A Personal Invitation to Elevate Your Art Collection. Body: Dear [Customer Name], Since 1989, Peabody Gallery has been dedicated to bringing exceptional art and unparalleled framing expertise to our community. We believe the right frame does more than protect—it enhances. Our team is ready to offer personalized advice to help your artwork shine. Schedule a consultation or visit our gallery to explore new arrivals.
• •Website Banner: Quality. Craftsmanship. Care. Your Art, Beautifully Presented. Body Text (Below Banner): Discover a curated selection of fine art and experience the highest standard in custom framing. Our friendly experts are here to help you every step of the way.
• •Review Response: Thank you so much for your kind words, [Reviewer Name]! We're thrilled to hear you're happy with your [item/service]. It's always our pleasure to help clients like you find the perfect way to display your cherished pieces. We look forward to assisting you again!