Brand Tone

Professional and Expert, Welcoming and Friendly, Trustworthy and Reliable, Artistic and Appreciative, Customer-centric

Brand Values

• •Quality: Commitment to high-quality materials, craftsmanship, and artwork.
• •Customer Satisfaction: Prioritizing an excellent customer experience, from consultation to finished product.
• •Expertise and Knowledge: Offering skilled advice and design ideas.
• •Preservation: Specializing in museum-quality framing that protects investments.
• •Heritage and Trust: Proud of their long history as a family business helping other families curate their collections.
• •Transformation: Believing in the power of art and framing to enhance environments.

Best Practices

• •Emphasize Expertise with Warmth: Combine knowledgeable language about art and framing techniques with a friendly, approachable tone. Avoid overly technical jargon unless explaining specific benefits (e.g., "99% UV protective glass to preserve your art's vibrancy").
• •Highlight Quality and Longevity: Consistently mention the use of high-quality, conservation-grade materials and the durability of their craftsmanship, reinforcing the value and protection they offer.
• •Focus on the Customer Experience: Frame messaging around solving customer needs and the positive experience of working with the gallery, from personalized consultations to the joy of the final product.
• •Share Customer Stories (with permission): Use testimonials and brief case studies (e.g., "A client brought in a cherished family heirloom, and we designed a frame that not only protected it but became a new focal point in their home") to build trust and showcase results.
• •Maintain Visual Consistency: Ensure that the language used in social media posts, website copy, and any print materials aligns with the high-quality, artistic, and welcoming visual presentation of their gallery and framed pieces.

Social Perception

Highly Reputable, Provider of High-End Services, Expert Go-To for Framing, Friendly and Approachable Experts, A Community Fixture

Copy Examples

• •Headline: Preserve Your Memories, Elevate Your Art. Body: For over 30 years, Peabody Gallery has combined expert craftsmanship with museum-quality materials to beautifully frame your most treasured pieces. Trust our family to protect and showcase yours. Visit us in Menlo Park. Call to Action: Get a Consultation Today!
• •Headline: More Than a Frame: A Transformation. Body: At Peabody Gallery, we believe the right frame doesn't just complement your art—it transforms your space. Discover bespoke framing solutions and curated fine art that breathe new life into your home. Call to Action: Explore Our Collections.
• •Headline: Expert Guidance, Exceptional Results. Body: Feeling unsure about how to best display your artwork? Our friendly, knowledgeable team at Peabody Gallery offers personalized design advice to create a finished piece you'll love for years to come. Call to Action: Meet Our Designers.
• •Headline: Curate Your Collection with Confidence. Body: From timeless classics to iconic Dr. Seuss and Tom Everhart pieces, find art that speaks to you at Peabody Gallery. Our art consultants are here to help you build a collection that reflects your unique style. Call to Action: Discover Your Next Masterpiece.
• •Headline: Quality That Lasts. A Menlo Park Tradition. Body: Peabody Fine Art Gallery & Custom Framing: Where passion for art meets dedication to quality. Experience the difference that decades of expertise and a commitment to impeccable service make. Call to Action: Visit Peabody Gallery.