Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Approachable, Ethical & Principled, Artisanal & Quality-Focused, Heritage-Driven & Authentic

Brand Values

• •Quality
• •Ethical Sourcing
• •Customer Satisfaction
• •Passion
• •Integrity & Transparency
• •Community
• •Sustainability

Best Practices

• •Always Lead with Passion and Quality: Every piece of copy should reflect the genuine love for coffee and the commitment to providing a superior product. Use enthusiastic and descriptive language when talking about the coffee's taste, aroma, and origin.
• •Emphasize Ethical Sourcing and Farmer Relationships: Consistently highlight the brand's commitment to fair prices and direct relationships with coffee farmers. This reinforces integrity and resonates with conscious consumers.
• •Share the Family Story and Heritage: Weave in elements of the brand's history, the founder's vision, and the second-generation leadership. This builds authenticity and a personal connection.
• •Maintain a Friendly and Knowledgeable Voice: Write as if you're having a warm, informative conversation with a fellow coffee lover. Share expertise without being condescending, making specialty coffee approachable.
• •Be Specific and Sensory: Instead of generic descriptions, use vivid language to describe the unique flavor notes, aromas, and the experience of drinking Peaberry coffee (e.g., "notes of salted caramel, chocolate, banana, and walnut"). This showcases the artisanal nature of the product.

Social Perception

High-Quality Product, Excellent Customer Service, Ethical Brand, Trustworthy & Authentic, A "Gem", Specialty Provider

Copy Examples

• •Headline: From Our Family Roastery to Your Morning Ritual: Taste the Passion in Every Peaberry Bean. Body: For over a decade, our family has poured its heart into sourcing and small-batch roasting the world's finest specialty coffees. We believe in fair partnerships with farmers and unforgettable flavour for you. Discover the Peaberry difference.
• •Headline: Ethically Sourced. Expertly Roasted. Exceptionally Delicious. Body: At Peaberry Coffee Roasters, every bean tells a story – a story of dedicated farmers, meticulous roasting, and a pursuit of the perfect cup. Experience coffee that not only tastes good but *does* good.
• •Headline: More Than Just Coffee, It's a Connection. Body: From the lush hills where our beans are grown to our Hampshire roastery, we're building a community around exceptional coffee. Join us and taste the care, quality, and character in every bag.
• •Headline: Unlock a World of Flavour: Our Master Roaster, Romeo, Invites You. Body: Following in his father Gerald's footsteps, Romeo meticulously roasts each small batch to unveil the unique notes and aromas of our single-origin and signature blends. Elevate your coffee experience.
• •Headline: The "Aww Yeahs" Are Real: Discover Why Coffee Lovers Choose Peaberry. Body: Our customers rave about it, and we know why! We start with ethically sourced, specialty-grade beans and roast them with an artisan's touch. Ready for your best-ever brew?