Brand Tone

Informative, Commercial/Promotional, Trust-seeking (Aspiring)

Brand Values

• •Access to Beauty & Personal Care
• •Value (Implied)
• •Quality (Implied)
• •Convenience

Best Practices

• •Clearly state shipping policies, return policies
• •An 'About Us' page detailing the company's mission and commitment to quality, even as a reseller, could be beneficial.
• •Focus on Benefits, Not Just Features: While listing features (e.g., '100 ml capacity'
• •Maintain Consistency Across All Touchpoints: Ensure the brand tone is consistent from the website copy and product descriptions
• •Encourage and showcase customer reviews to build trust and social proof.

Social Perception

Trusted parapharmacy offering access to quality beauty and personal care products at the best prices with convenient services like free delivery.

Copy Examples

• •Enhance your look with salon-quality color.
• •Shop Pharma+ France Today.
• •Find your perfect hydration match at Pharma+ France.
• •All our products, like this [Brand Name of item in cart], are 100% original, ensuring you receive the quality you expect for your beauty and personal care.
• •Discover our wide selection of beauty and personal care products to enhance your well-being.