Brand Tone

aspirational, trendy, and confident

Brand Values

• •Quality Craftsmanship
• •Individuality and Self-Expression
• •Trend-Consciousness

Best Practices

• •Lead with Confidence: Use assertive and bold language. Avoid passive voice and hesitant phrasing. Your copy should reflect the confidence of someone who knows they are a leader in style.
• •Focus on the Craft: Highlight the details of the embroidery, the quality of the fabric, and the durability of the products. Use words like "precision," "meticulous," and "premium" to reinforce the value of craftsmanship.
• •Speak the Language of Streetwear: Stay current with the terminology and aesthetics of modern fashion and streetwear culture, but ensure it remains authentic to the brand. Use aspirational language that connects with a desire for exclusivity and style.
• •Emphasize Individuality: Frame your products as tools for self-expression. Use "you" and "your" to make the customer the hero of the story. The focus should be on how your apparel helps them curate their unique identity.
• •Leverage Social Proof: Encourage and showcase user-generated content, like the TikTok review. Let the positive experiences of your customers become a central part of your marketing narrative. This builds trust and reinforces the brand's desirability in an authentic way.

Social Perception

Based on the available information, the social perception of PDX Customs is limited but positive. The primary source, a customer's TikTok review, portrays the brand as one that delivers high-quality, desirable products that exceed expectations. The customer expresses excitement and satisfaction, which positions the brand favorably to her audience. The lack of negative reviews or public complaints suggests that the existing customer base is likely satisfied. However, the brand's name frequently leads to confusion with local automotive shops, indicating a potential challenge in brand recognition and search engine visibility.

Copy Examples

• •For an Instagram Post: Headline: Your Closet is Calling. Body: You don't follow trends, you set them. Our latest drop of custom embroidered hoodies is here to make a statement. Precision-stitched, built to last. Tap to shop the collection that's as unique as you are.
• •For a Website Banner: Headline: Wear Your Story. Body: From iconic symbols to subtle statements, our custom apparel is crafted for the individual. Experience unmatched quality in every thread.
• •For a TikTok Video Script: Visual: Quick cuts of a new, highly detailed embroidered sweatshirt being unboxed and worn. Voiceover: "Stop scrolling. This isn't just another hoodie. This is your new uniform. At PDX Customs, we're obsessed with the details, so you can own the look. What will you customize first?"
• •For a Facebook Ad: Headline: The New Standard in Streetwear. Body: Forget fast fashion. PDX Customs offers premium, custom-embroidered apparel designed to elevate your style. Quality you can see and feel. Shop now and get a free custom tote with your first order.
• •For an Email Newsletter: Subject: Exclusive Access: The Drop is Live. Body: You're on the list. Be the first to get your hands on our limited-edition 'Icons' collection. We sourced the best materials and spent hours on the embroidery so you can turn heads effortlessly. This collection won't last long.