Tono de Marca

Expert, Value-Driven, and Trustworthy

Valores de Marca

• •Expertise and Authority
• •Customer-Centric Service
• •Competitive Value
• •Passion for Racket Sports
• •Comprehensive Selection

Mejores Prácticas

• •Lead with Expertise, Close with Value: Start marketing messages by highlighting professional insight, unique features, or performance benefits, and end with a value-based call to action.
• •Use Active and Confident Language: Employ strong, direct verbs to reflect the brand's confident and performance-oriented identity.
• •Incorporate Social Proof: Regularly feature customer testimonials and reviews in marketing copy, on product pages, and in social media posts to reinforce trustworthiness.
• •Maintain a 'Player-to-Player' Voice: Write as if you are a fellow player offering advice, using industry-specific terms where appropriate, ensuring it is accessible and helpful.
• •Be Consistent Across All Channels: Ensure the expert, value-driven tone is present everywhere, from the website's buying guides and YouTube reviews to short-form social media copy and email newsletters, supported by a brand voice guide.

Percepción Social

Overwhelmingly positive; customers perceive the brand as reliable, efficient, and offering great value, consistently praising service, speed, competitive pricing, and expertise.

Ejemplos de Copy

• •Channel a legend. The new HEAD Speed Legend 2025 is here. Engineered for players who demand precision and power, this racket was developed with Novak Djokovic. As official brand testers, we can confirm: the control is unmatched. Get yours with pro-level advice and our price match promise. #PDHSports #HeadTennis #SpeedLegend #TennisExpert
• •🔥 Up to 60% Off Ends Sunday | Don't Miss Out on Padel & Tennis Deals
• •By Pros, For Players. Get expert-vetted rackets, shoes, and gear at prices you won't find anywhere else. Free UK delivery on orders over £40.
• •Video: A 15-second video showing a simple trick to improve backhand grip. On-Screen Text: 'Grip Tip from the PDH Pros! ✅ Correct your hold, perfect your power. What tip should we do next? #RacketSports #TennisTips #Padel'
• •Step on court with the confidence of a pro. We've tested the Dunlop CX Series extensively, and its stability is a game-changer for players who thrive on control. The frame absorbs vibration without sacrificing feedback, allowing for exceptional touch on drop shots. Ideal for the intermediate to advanced player looking to add precision and purpose to every rally. Have questions? Our team of racket specialists is ready to help.