Brand Tone

Informative and Educational, Hopeful and Positive, Community-Focused, Professional yet Approachable

Brand Values

• •Support
• •Evidence-Based Solutions
• •Empowerment
• •Accessibility & Affordability
• •Community
• •Knowledge Sharing

Best Practices

• •Embrace "Cyster" Language: Consistently use inclusive and understanding language that resonates with the PCOS community (e.g., "cyster," "PCOS warrior," "we understand").
• •Highlight Scientific Backing: Introduce products and solutions by highlighting their scientific backing (e.g., "evidence-based," "NSF-certified," "research shows").
• •Emphasize Community: Make it clear that they are part of a larger, supportive network.
• •Position as a Resource: Position the brand as a knowledgeable and trustworthy resource, not just a seller of supplements.
• •Focus on managing symptoms effectively.

Social Perception

Trusted Resource, Supportive Community, Effective Products, Caring Customer Service, Advocate for PCOS Awareness

Copy Examples

• •Learn more about managing your symptoms effectively.
• •Join our Facebook group today!
• •Hear from women just like you who have found relief and hope with Ovasitol and our dedicated PCOS community.
• •PCOS Support Center offers high-quality, NSF-certified inositol supplements like Ovasitol, designed to help manage common PCOS symptoms.
• •We are so HAPPY you have found us