Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Reliable & Trustworthy, Supportive & Community-Focused, Authentic & Racer-Driven, Innovative & Pioneering

Brand Values

• •Quality
• •Customer Service & Support
• •Reliability & Durability
• •Innovation
• •Community
• •Safety
• •Legacy & Family

Best Practices

• •Speak from Experience: Infuse copy with the authentic voice of a racer. Use terminology and scenarios that resonate with the motorsports community, showcasing genuine understanding and passion. (e.g., "We know the grit it takes...")
• •Prioritize "Quality, Service, Support": Ensure these core values are explicitly or implicitly communicated in most materials. This reinforces brand promises and builds trust.
• •Emphasize Reliability and Clarity: Focus on the tangible benefits of clear and dependable communication, especially in harsh racing environments. Connect this to performance and safety.
• •Maintain a Confident and Authoritative (but approachable) Voice: As experts and pioneers in the field, the tone should be confident. However, keep it accessible and supportive, reflecting their community focus and excellent customer service.
• •Show, Don't Just Tell, Community Involvement: Instead of just stating community support, weave in examples, share stories from events, or highlight partnerships. This makes the commitment more tangible and relatable.

Social Perception

Highly Respected & Trusted, Industry Standard, Knowledgeable Experts, Supportive Partner, Premium Quality

Copy Examples

• •Headline: Stay Connected When Every Second Counts. Body: Out here, clear communication isn't just an advantage—it's essential. PCI Race Radios: Engineered by racers, for racers, to deliver unparalleled clarity and reliability from the starting line to the checkered flag. Trust the original. Call to Action: Gear Up Now.
• •Headline: The Voice of Victory. Hear it. Share it. Body: For over 50 years, PCI Race Radios has been the trusted name in motorsport communication. Our systems are built tough because we know what it takes to win. Don't just race, communicate with confidence. Call to Action: Explore Our Systems.
• •Headline: More Than Radios. It's Your Lifeline. Body: From the searing desert to the demanding track, rely on PCI for crystal-clear audio and unwavering support. We're not just selling equipment; we're providing peace of mind, backed by decades of racing experience and trackside support. Call to Action: Find Your Solution.
• •Headline: Built by Racers. Trusted by Champions. Body: Why do countless racers choose PCI? Because we live and breathe this sport. Our passion drives our innovation, ensuring you get the most reliable, intuitive communication gear designed for the toughest conditions. Call to Action: Join the PCI Family.
• •Headline: Don't Let Static Steal Your Podium. Body: In the heat of the race, every call matters. PCI Race Radios deliver the performance and durability you need to stay in command. Quality, Service, Support – that's the PCI promise. Call to Action: Shop Race-Ready Comms.