Brand Tone

empowering, inclusive, and intimately supportive

Brand Values

• •Empowerment
• •Inclusivity
• •Quality and Curation
• •Body Positivity
• •Community and Support

Best Practices

• •Every piece of copy, from product descriptions to social media captions, should reinforce the core message of empowerment and self-celebration. Use active, positive language that uplifts the reader.
• •Consistently use inclusive language (e.g., "for every body," "all genders") and continue to showcase a diverse range of models in all marketing materials. This authentic representation is a cornerstone of the brand's identity.
• •Weave the brand's origin story and mission into your content. Remind customers that Pêches was created to solve a real problem and is driven by a passion for helping people feel good about themselves.
• •Beyond describing what a product looks like, describe how it feels to wear it re-physically and emotionally. Use sensory words like "soft," "breathable," "supportive," and emotionally resonant words like "confident," "beautiful," and "celebrated."
• •Foster a two-way conversation. Ask questions, feature user-generated content, and respond to comments with the same supportive and personal tone used in your primary posts. This builds loyalty and reinforces the brand's community-centric values.

Social Perception

The public perception of Pêches is overwhelmingly positive, closely aligning with its stated values. Customers and observers see it as a beacon of inclusivity and empowerment in the lingerie industry. The brand is recognized for championing diversity and for its mission-driven approach, which sets it apart from mainstream retailers. The connection to the founder's boudoir photography business adds a layer of authenticity and perceived expertise in making women feel confident. While the brand is well-regarded, like many modern e-commerce businesses, it may face the general challenge of customer uncertainty with online fitting, an issue it directly addresses through its personalized shopping services.

Copy Examples

• •Meet your new favorite everyday bra. Designed not just to fit, but to celebrate your unique shape. Made with unbelievably soft, breathable mesh that feels like a second skin. Because you deserve comfort that doesn compromise on confidence. #PêchesIntimates #ConfidenceFromWithin #BodyInclusivity
• •Pêches was born from a simple belief: everyone deserves to feel empowered. We e more than a lingerie store; we are a celebration of every body. We carefully select pieces from designers who share our commitment to inclusivity and ethical practices, ensuring that when you wear Pêches, you're wearing our values.
• •Feel as good as you look. New arrivals inside.
• •Surprise yourself with beauty and comfort. The Peaches & Dreams box delivers curated lingerie and self-care items to your door every season. It's not just intimates, it's an experience in self-love, valued at over $120. Sign up and start your journey.
• •(Image of two different lingerie sets) Which look makes you feel more empowered? ✨ The elegant lace bodysuit or the cozy lounge set? Vote below! 👇 #Pêches #LingerieLove #YouAreBeautiful