Brand Tone

Confident & Empowering, Playful & Cheeky, Trendy & Fashion-conscious, Approachable & Customer-Focused (aspirational)

Brand Values

• •Body Confidence/Empowerment
• •Comfort & Style
• •Quality (perceived)
• •Inclusivity (claimed)
• •Affordability (relative)

Best Practices

• •Embrace the "Pchee": Don't shy away from the playful and confident nature of the brand name. Use confident, slightly cheeky language where appropriate, focusing on empowerment and feeling good.
• •Highlight Benefits, Not Just Features: Instead of just saying "scrunch butt," talk about how it "accentuates your curves" or "gives you that extra confidence boost." Focus on how the clothes make the customer *feel*.
• •Use Inclusive & Empowering Language: While the brand name is playful, ensure the overall message is about celebrating all body types (as claimed in their values) and empowering women to feel good in their skin. Avoid language that could be perceived as exclusionary.
• •Stay Trendy but Authentic: Keep up with current slang and social media trends if it aligns with the target audience, but ensure the voice remains authentic to the brand's core message of confidence and comfort. Avoid trying too hard to be something the brand is not.
• •Consistency Across Channels: Ensure the tone used on the website (product descriptions, About Us) matches the tone on social media captions, ad copy, and customer service interactions. Create a simple brand voice guide if one doesn't exist.

Social Perception

Many customers love the flattering fit, comfort, and style, especially the "scrunch butt" and V-waist designs, feeling more confident and receiving compliments. The brand is seen as a trendy and more affordable option by some. The website has a high trust score. Some customers question the quality relative to the price, with reports of items not fitting well, being see-through, or not being durable. There are concerns about the authenticity of on-site reviews and comparisons to fast-fashion brands like Shein. The use of models with BBLs or implants is noted by some, potentially creating specific body image expectations. Frequent out-of-stock issues cause frustration.

Copy Examples

• •Headline: Stop Hiding. Start Shining. Your PcheeBum Awaits. Body: Life's too short for boring leggings. Unleash your confidence with our [Product Name, e.g., Scrunch Butt Leggings] – designed to flatter, built to move, and guaranteed to turn heads. Ready to own it?
• •Social Media Post: Warning: Wearing Pcheebum may cause excessive compliments and an unstoppable urge to check yourself out. 😉 Our new [Product Name, e.g., V-Waist Flare Pants] just dropped, blending all-day comfort with that Pchee-perfect lift. #Pcheebum #ConfidentlyYou #BootyGoals
• •Product Description Snippet: Forget flimsy. Forget frumpy. Our [Product Name, e.g., Seamless Sports Bra] is engineered for fierce workouts and feel-good vibes. Supportive, stylish, and so comfortable, you'll want to live in it. Go ahead, feel as amazing as you look.
• •Email Subject Line: That PcheeBum Feeling? It’s Confidence. Email Body Preview: Hey [Customer Name], get ready to upgrade your look AND your mood. Our latest athleisure drop is all about celebrating YOU. Comfort that hugs, style that wows.
• •Ad Copy: Your workouts (and your mirror) will thank you. Pcheebum’s premium athleisure is crafted for ultimate comfort and that "wow" factor. Show off your hard work, feel amazing, and conquer your day, Pchee Babe! Shop now and get 10% off your first order!