Brand Tone

Confident, playful, bold, and body-positive. Trendy and social media savvy.

Brand Values

• •Confidence and Self-Esteem: Helping women feel good and confident in their bodies.
• •Style and Trendiness: Offering fashionable activewear that keeps up with current trends.
• •Comfort and Performance: Providing apparel that is comfortable for workouts and everyday wear.
• •Quality: Emphasizing premium fitwear and high-quality fabric.
• •Body Positivity/Enhancement: Focusing on designs that flatter and enhance natural curves.

Best Practices

• •Embrace Bold & Playful Language: Use confident, direct, and slightly cheeky language. Don't be afraid of puns or trendy slang relevant to the fitness and fashion community (e.g., "look fire," "peach perfect").
• •Focus on Empowerment & Confidence: Craft messages that uplift and encourage self-love and pride in one's body and fitness journey. Highlight how the apparel helps achieve that.
• •Highlight Key Features with Attitude: When talking about "Scrunch Butt Technology" or curve enhancement, do it with a wink and a nod to the desired outcome – a great-looking "peach."
• •Stay Visually Consistent: Ensure that the playful and confident tone in the copy is matched by vibrant, energetic, and body-positive imagery and videography in social media and ads.
• •Engage Authentically: Respond to comments and messages in a way that reflects the brand's confident and friendly personality. Use emojis and an informal tone where appropriate.

Social Perception

Trendy and in line with popular activewear styles; customers appreciate the aesthetic appeal and comfort.

Copy Examples

• •Stop scrolling, start squatting. Our new collection just dropped – get ready to own your curves. #Pcheebum #ScrunchGoals
• •Confidence looks good on you. And so do our leggings. 😉 Feel the Pchee difference. #Fitwear #BodyPositive
• •Warning: May cause excessive compliments. Our athleisure is designed to make you look and feel fire, in and out of the gym. 🔥 #PcheebumStyle
• •Leg day just got an upgrade. Our Scrunch Butt Technology is engineered to lift, sculpt, and celebrate your hard work. Show it off! #PeachPerfect
• •Tired of activewear that doesn't get you? Pcheebum is designed by women, for women who aren't afraid to stand out. Embrace your Pchee. #AthleisureQueen