Brand Tone

Generally Informative and Promotional, Tech-Enthusiast Oriented, Approachable and Community-Focused (on social media), Helpful (Customer Service), Slightly Inconsistent In-Store?

Brand Values

• •Accessibility and Affordability
• •Wide Product Range & Latest Technology
• •Customer Service & Support
• •Community Engagement
• •Empowerment through Technology
• •Innovation

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the audience ranges from casual tech users to serious gamers and professionals. Use clear, accessible language for general posts, but don't shy away from technical specifics when targeting enthusiasts. Ensure tech terms are used accurately.
• •Balance Promotion with Information: While sales are key, also provide genuine value through informative content like tech tips, buying guides (as seen in their "Tech News"), and highlighting product benefits beyond just features.
• •Be Enthusiastic and Passionate: Convey a genuine excitement for technology and gaming. This resonates with the target audience and makes the brand more relatable. Use emojis and energetic language where appropriate, especially on social media.
• •Maintain an Approachable and Helpful Demeanor: In all communications, especially customer service interactions (even in copy for FAQs or support pages), strive to be friendly, patient, and solution-oriented. This reinforces the "customer support" value.
• •Ensure Consistency Across All Channels: While the style might vary slightly (e.g., more formal on the website, more casual on TikTok), the core brand voice – informative, tech-savvy, approachable, and value-driven – should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Established Retailer, Go-To for many Tech Needs, Mixed Customer Service Experiences, Price and Value Consciousness, Generally Positive but with Areas for Improvement

Copy Examples

• •Headline: Level Up Your Reality! 🚀 Body: Unleash beast-mode performance with the latest NVIDIA RTX series GPUs, now in stock at PC Express! Whether you're battling bosses or creating new worlds, we've got the power you need. Shop online or visit your nearest store! #PCExpress #Gaming #NVIDIARTX #TechUpgrade
• •Headline: Build Your Dream Rig, Without the Headache! 🛠️ Body: New to PC building? Our experts at PC Express are here to help! Get personalized advice on the best components for your budget and needs. Plus, check out our latest PCX desktop packages – quality builds, wallet-friendly prices. Your perfect setup starts here! #PCX #CustomPC #TechSupport #AffordableTech
• •Headline: Stay Ahead of the Curve! 💡 Body: Don't miss the latest tech drops! From lightning-fast SSDs to ultra-smooth 144Hz monitors, PC Express brings you the newest innovations. Check our "Tech News" on pcx.com.ph for updates and grab your gear today! #TechNews #LatestGadgets #PCExpressPH
• •Headline: Your Creative Powerhouse Awaits! 🎨💻 Body: Content creators, rejoice! PC Express offers a wide range of laptops and components perfect for video editing, graphic design, and streaming. Powerful processors, vibrant displays, and reliable storage – all to bring your visions to life. What will you create next? #ContentCreation #TechForCreators #PCExpress
• •Headline: Deals So Good, They Feel Like a Cheat Code! 🎮💰 Body: Our weekly sale is ON! Snag incredible discounts on gaming peripherals, laptops, and components. Limited stocks available, so gear up fast! Visit pcx.com.ph/promos or follow us for exclusive offers. #PCSale #GamingDeals #TechSavings #PCExpress