Brand Tone

Informative & Tech-Oriented, Promotional & Sales-Driven, Community-Engaging, Helpful & Accessible, Slightly Casual on Social Media

Brand Values

• •Accessibility & Affordability
• •Wide Selection & Product Range
• •Latest Technology & Innovation
• •Customer Empowerment
• •Growth & Nationwide Presence

Best Practices

• •Prioritize clarity and information: Always ensure product descriptions, promotional materials, and informational content are clear, accurate, and provide the necessary technical details that tech-savvy customers expect, while still being understandable to a broader audience.
• •Emphasize value and accessibility: Consistently weave in the message of providing quality tech at fair prices. Use phrases that highlight good deals, affordability, and the wide selection that caters to different budgets and needs.
• •Stay Updated and Future-Focused: Reflect the brand’s commitment to the latest technology by using forward-looking language when discussing new arrivals, pre-orders, and technological advancements (e.g., "next-gen," "AI-powered," "future-proof").
• •Maintain a Helpful and Approachable Demeanor: Even when being promotional, ensure the underlying tone is helpful. Encourage customers to reach out, ask questions, and engage with the support channels. Highlight personal shopper services and community platforms.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more casual and trend-driven than a website product page, the core values of providing tech solutions, good value, and engaging with the tech community should remain evident across all communications.

Social Perception

Established Retailer, Go-To for PC Parts and Gaming, Mixed Customer Service Experiences, Price Competitiveness, Active Online Presence

Copy Examples

• •Headline: Upgrade Your Reality: The Latest NVIDIA RTX 50 Series has Landed! Body: Don't just play the game, live it. Experience groundbreaking AI-powered performance and breathtaking visuals with the new NVIDIA GeForce RTX 50 Series GPUs. Available now at PC Express. Secure yours and redefine your digital world. Shop online or visit our stores!
• •Headline: Build Your Dream Rig Without Breaking the Bank! Body: At PC Express, we believe everyone deserves a powerful PC. Explore our huge selection of components from top brands and get expert advice from our team. Quality parts, accessible prices – that's our promise. For all your digital needs.
• •Headline: Back-to-School Tech? Sorted! Body: Gear up for a successful school year with reliable laptops and essential accessories from PC Express. From lightweight ultrabooks for research to powerful machines for creative projects, find your perfect study buddy at prices that make sense. Plus, enjoy flexible payment options!
• •Headline: Level Up Your WFH Setup & Boost Productivity! Body: Create an efficient and comfortable home office with PC Express. Discover ergonomic peripherals, crystal-clear webcams, and powerful systems designed to keep you focused and productive. Great deals on all your work-from-home essentials await.
• •Headline: Join the PCX Community! Tech Talk, Exclusive Deals & More! Body: Become part of the PC Express family! Join our Viber and Discord communities for the latest tech news, troubleshooting tips, exclusive member-only promotions, and connect with fellow enthusiasts. Your digital journey starts here.