Brand Tone

Proud & Celebratory, Informative & Educational, Connecting & Unifying, Respectful & Reverent

Brand Values

• •Heritage & Culture
• •Representation & Identity
• •Community & Togetherness
• •Pride
• •Awareness & Education

Best Practices

• •Embrace Punjabi Identity Authentically: Use language, imagery, and references that resonate deeply with Punjabi culture. Avoid generic statements; be specific and genuine.
• •Focus on "Pride" and "Connection": Continuously reinforce the emotional benefits of the products – the pride in heritage and the connection to a wider community and homeland.
• •Educate and Inspire: Weave in elements of Punjabi history, culture, and achievements into product descriptions and marketing content where appropriate, positioning the brand as more than just apparel.
• •Speak to the Diaspora: Acknowledge the experience of Punjabis living abroad and tailor messages to their desire to connect with their roots.
• •Maintain a Respectful and Celebratory Tone: Ensure all copy is positive, uplifting, and honors the cultural significance of the symbols and places represented.

Social Perception

Authentic in its representation of Punjabi culture, a go-to source for apparel that expresses Punjabi identity, a nostalgic and connecting force for the Punjabi diaspora.

Copy Examples

• •Headline: Wear Your Roots. Show Your Pride. Body: From Amritsar to Patiala, carry a piece of Punjab wherever you go. Our exclusive apparel connects you to home. Shop PB Zero and represent your heritage.
• •Headline: More Than Apparel. It's a Statement. Body: PB Zero is dedicated to celebrating the vibrant spirit of Punjab. Each design tells a story, a tribute to our rich culture and enduring legacy. Discover yours.
• •Headline: Punjab, Close to Your Heart. Body: Whether you're generations abroad or recently departed, PB Zero brings the essence of Punjab to you. Our collection is a reminder of where you come from, a symbol of unbreakable bonds.
• •Headline: Know Your History. Own Your Future. Body: Dive into the stories that shaped Punjab with PB Zero. Our blog and apparel honor the figures and traditions that define us. Represent with knowledge and pride.
• •Headline: The Spirit of Punjab, Woven In. Body: Explore authentic designs inspired by every corner of Punjab. PB Zero: For those who carry their heritage boldly. Find your district, wear your pride.