Brand Tone

Creative & Artistic, Exclusive & Unique, Modern & Disruptive, Enthusiastic & Passionate, Bold & Vibrant, Slightly Playful but Professional

Brand Values

• •Creativity & Originality
• •Exclusivity
• •Artistic Intervention & Transformation
• •Collaboration
• •Breaking Traditional Boundaries
• •Quality & Craftsmanship

Best Practices

• •Embrace Artistic Language: Use words that evoke creativity, design, exclusivity, and vibrancy (e.g., "handcrafted," "bespoke," "one-of-a-kind," "bold," "statement piece," "transformative").
• •Highlight Exclusivity and Uniqueness: Consistently emphasize that pieces are limited, personalized, or part of special collections. Mention the artists' direct involvement.
• •Maintain a Modern and Confident Voice: Speak with enthusiasm about the art and the brand's innovative approach. Avoid overly formal or traditional art jargon unless explaining a specific concept.
• •Tell the Story: Briefly incorporate the narrative of the artists, the inspiration behind collections, or the unique process of creating the art to build connection and value.
• •Visual Consistency Alignment: Ensure the tone of the copy visually aligns with the artwork being presented – if it's playful Toy Art, the copy can be more whimsical; if it's a sophisticated home décor piece, the tone can be more elevated yet still modern.

Social Perception

Innovative Art Creators, Associated with Pop Culture & Events, High-Value Artists, Brazilian Artistic Duo, Gallery as an Experience

Copy Examples

• •Headline: Beyond the Canvas: Art That Pops. Body: Dive into the world of PB Arts, where Toy Art isn't just a collectible, it's a statement. Own a piece of unique design, handcrafted to be as individual as you are. Explore our latest drops and collaborations.
• •Headline: Your Space, Your Story, Our Art. Body: Transform your home with the vibrant energy of PB Arts. From our bold 'Linha Colors' to bespoke personalized sculptures, discover art that tells your unique narrative. Let's create something extraordinary together.
• •Headline: Not Your Traditional Gallery. This is PB Arts. Body: We're rewriting the rules of art. PB Arts brings you exclusive, disruptive pieces from the minds of Brazil's dynamic art duo. Experience art that's alive, playful, and unapologetically modern.
• •Headline: The "Munny" Reimagined: Collectible Art with Personality. Body: Each PB Arts "Munny" is a handcrafted masterpiece, a unique character born from creativity and passion. More than a toy, it's a piece of art with its own soul. Find yours or commission a custom creation.
• •Headline: From Our Studio to Your World: Exclusive Art, Delivered. Body: PB Arts offers a curated selection of unique art pieces, from vibrant home decor to collectible Toy Art. Discover exclusive designs and bring a touch of Brazilian artistic innovation into your life. Shop the collection.