Brand Tone

Direct, informative, and cautiously optimistic. Addressing concerns while highlighting positive aspects.

Brand Values

• •Style
• •Convenience
• •Customer satisfaction
• •Transparency
• •Security

Best Practices

• •Maintain consistency across all channels: website, emails, social media, and customer service.
• •Address potential customer wariness due to the site's newness and internal review system with authentic and reassuring copy.
• •Ensure clear and informative product descriptions.
• •Create an easily accessible and transparent 'About Us' page.
• •Develop a comprehensive FAQ section to address customer concerns.

Social Perception

A fashionable but potentially unreliable online store that needs to build trust and clarity around its brand identity (fashion vs. nail products).

Copy Examples

• •"Shop our latest collection and experience effortless style with Glamongle!"
• •"Your satisfaction is our priority. Enjoy hassle-free returns within 14 days."
• •"We offer secure payment options, including PayPal and Apple/Google Pay, for your peace of mind."
• •"Have questions? Our customer support team is here to assist you via email and online chat."
• •"While we're new, we're committed to providing a seamless shopping experience. See what our customers are saying!"